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A variety of NPD strategies can be employed, each with its own set of principles, methodologies, and tools. By understanding and implementing these new product development strategies, you can enhance your company’s capacity to innovate and thrive amidst the challenges of today’s disruptive world.
It’s a course for innovation project managers, consultants, intrapreneurs, and entrepreneurs who want to have more productivestrategy, idea generation, and innovation action plans. It’s being held at the Community Research Center and I’m working with CO local Kim Smoyer of Smoyer & Associates.
If no one cares, and cares deeply, about our product and the problem it solves – there’s a small chance they will ever take action to use it. Which is why we’re proponents of DesignThinking (DT). And get yourself ready to really test the value proposition of your new product idea. Feasibility: Can it be done?
But they have certainly not repealed the timeless rules of strategy. Yet for too many entrepreneurs, especially those steeped in tech and devoted to product, strategy often seems to be an afterthought. These trends have transformed the world of business immeasurably. That’s the second space: What are you offering?
Professionally, they have been exposed to ideas like Lean Startup, DesignThinking, Experiential Learning, and Engagement Marketing. They are, in effect, the product of an entirely new world of thinking; one both more digital and connected and in some ways more human and pragmatic.
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