Design Thinking, Software Engineering and Software Review

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

FEBRUARY 6, 2023

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. Benefits of Using Design Thinking for Lead Scoring Using Design Thinking to score leads have several benefits.

Design Thinking

Design Thinking Design Brainstorming System

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

Design Thinking

Design Thinking Design Marketing How To

Maximizing Venture-Backed Company Success: The Importance of VC Investment in Operating Partners

Tullio Siragusa

JANUARY 23, 2023

Finally, operating partners or fractional CxOs can help VC firms to improve their due diligence process. Additionally, operating partners or fractional CxOs can help VC firms to improve their due diligence process, which can help to reduce the risk of investing in a company that may not be able to scale or grow as expected.

Software Review

Software Review Underperforming Technical Team Company Design Thinking

Webinars

Automation, Evolved: Your New Playbook For Smarter Knowledge Work

A Roadmap For Modernization: How To Break Free From Your Monolith Before July 31, 2026

MORE WEBINARS

The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

OCTOBER 9, 2023

Companies should invest in design thinking, ethnographic research and other human-centric innovation methods. Large enterprises often lose their agility due to organizational inertia and bureaucracy. However, over-engineering can make simple processes tedious. Empathy and intuition remain indispensable.

Software Review

Software Review Technical Review Artificial Inteligence Agile

Recession Proof Your Business the Design Thinking Way

Tullio Siragusa

AUGUST 15, 2022

Recession Proof Your Business the Design Thinking Way. With some strategic Design Thinking methodologies, you can protect your business from falling apart and improve it so you can grow. What Is Design Thinking? Design Thinking assists organizations in creating value for people.

Design Thinking

Design Thinking Design Underperforming Technical Team Idea Generation

Blending Metrics and Empathy with Design Thinking: The New Paradigm in Leadership

Tullio Siragusa

OCTOBER 23, 2023

Blending Metrics and Empathy with Design Thinking: The New Paradigm in Leadership The contemporary leadership environment requires a meticulous balance between quantitative evaluations and genuine human connection. With Design Thinking as the tool, a new paradigm is set to emerge, merging metrics-driven and empathy-driven leadership.

Design Thinking

Design Thinking Leadership Design Ideation

Creating Urgency: A Key to Success in Sales

Tullio Siragusa

AUGUST 7, 2023

Balancing Speed with Due Diligence: While decisive action is essential, it must be balanced with thorough evaluation and due diligence. It enables you to secure top talent before others have a chance to make an offer, strengthening your team and contributing to your organization’s success.

Software Review

Software Review Exercises Culture Agile

Creating Connection at Scale: Building a Purpose-Driven Community

Tullio Siragusa

MARCH 26, 2025

Brand standards, training materials, digital tools, and regular feedback loopsincluding Net Promoter Scores and social review monitoringensure a unified guest experience. Creating an Environment That BuildsTrust Blo Blow Dry Bar takes a meticulous approach to consistency across its network.

Leadership

Leadership Culture Software Review Tools

From India to Vietnam: The Changing Landscape of Offshore Software Development

Tullio Siragusa

MARCH 20, 2023

From India to Vietnam: The Changing Landscape of Offshore Software Development Outsourcing software development services to offshore vendors has become an increasingly popular way for businesses to reduce costs and improve efficiency. Other emerging offshore destinations for OPD services include the Philippines, and South Africa.

Software Development

Software Development Software Developers Software Review Technical Review

Turning Reverse Engineering of Business Goals into Strategies

Tullio Siragusa

AUGUST 8, 2022

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. Reverse-Engineering.

Technical Review

Technical Review Software Review Strategy Strategy

Creating Joy, One Bird at a Time: Lessons in Leadership

Tullio Siragusa

APRIL 14, 2025

According to a Harvard Business Review study, brands that emotionally connect with customers see a 306% higher lifetime value. Educational materials are at hand. And employees are ready not just to sell, but to advise, connect, and serve. This emphasis on emotional connection pays off. Wild Birds Unlimited is living proof of that.

Leadership

Leadership Culture Software Review Training

The Hyper-personalization Data and Privacy Debate?-?Solved

Tullio Siragusa

AUGUST 1, 2022

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. This has been referred to as the surveillance economy.

Data

Data Technical Review Design Thinking Marketing

Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

JANUARY 2, 2023

Design thinking can be a useful approach to conduct market research and understand the target market’s needs, competitors, and market trends. Here are some key steps to use design thinking when conducting market research: Empathize: Understand the target market’s needs, pain points, and challenges.

Marketing

Marketing Strategy Strategy Software Review

The Interdependence of Empathy and Gratitude in Customer Experience

Tullio Siragusa

JULY 15, 2024

On Foot Holidays : After a client canceled a walking tour due to health concerns, the company not only refunded a significant portion of the payment but also negotiated additional refunds from accommodation providers. Design Thinking is a problem-solving framework that puts human experience at the center of decision-making.

Design Thinking

Design Thinking Software Review Culture Training

Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

JULY 25, 2022

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. In the world of b2b tech, data is even more important.

Creativity

Creativity Data Technical Review Innovation

The Case for BOD Oversight Focused on Leadership: Good Leadership is Good Business

Tullio Siragusa

SEPTEMBER 11, 2023

In a world where word of mouth spreads like wildfire, and employees can share their experiences anonymously through social media and employment review sites, the importance of good leadership cannot be overstated. Empathy Isn’t Just Nice — It’s Profitable Research shows that organizations with empathetic leaders tend to be more profitable.

Leadership

Leadership Underperforming Technical Team Software Review Engagement

Siri, Chess, and Prostheses

Boxes and Arrows

FEBRUARY 25, 2014

This is important because it has finally allowed for the development of a truly human-centered approach to designing systems, an approach initially articulated by Bill Moggridge and one which inspired a major shift in design thinking that we see maturing today. This is the type of thinking that I like to call design thinking.

Artificial Inteligence

Artificial Inteligence Technical Review Design System

Revolutionizing Sales Pipeline Management with Artificial Intelligence

Tullio Siragusa

JANUARY 16, 2023

This can be a time-consuming task for sales teams, as they need to manually review and score each lead. AI-powered Contract Reviews. AI can be used to automate the contract review process, which can be time-consuming and error prone. With AI, however, the lead scoring process can be automated.

Artificial Inteligence

Artificial Inteligence Management Software Review Design Thinking

Empathy Under Pressure: How Empathetic Leadership Navigates Crisis with Clarity and Strength

Tullio Siragusa

SEPTEMBER 30, 2024

Imagine a mid-sized tech company facing a product recall due to a software flaw. What are we not seeing? Its this pause that prevents avoidable mistakes, restores trust, and leads to solutions that stick. The instinct from leadership might be to fire off a PR statement, discipline the QA team, and rush a fix.

Leadership

Leadership Software Review Technical Review Culture

Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

JULY 3, 2023

Example: “Our software was born out of frustration. After implementing our software, they saw a 35% decrease in project delays and saved significant costs in the long run.” Example: “Our cybersecurity software is like a vigilant night watchman. Example: “I’ve covered a lot about how our software can improve productivity.

Software Review

Software Review Software Technical Review Engagement

The Blind Spot of Leadership: Why Ego and Instinct Sometimes Override Data

Tullio Siragusa

JUNE 24, 2024

Leaders should make it a habit to review past decisions, identifying patterns where ego or intuition may have overshadowed data. Finally, leaders can implement structured frameworks for decision-making, such as Force Field Analysis or Design Thinking. Regular self-reflection is equally important.

Leadership

Leadership Data Technical Review Design Thinking

The Illusion of Autonomy: Why Most CEOs Fail at Self-Management and How to Fix It

Tullio Siragusa

AUGUST 12, 2024

Companies that transition to self-management see : 2030% faster decision-making cycles due to less bureaucracy. Customer satisfaction increases by up to 57% due to empowered frontline teams making real-time decisions. Employees take 40% more initiative , solving problems without waiting for approval.

Management

Management How To Software Review Leadership

Empathy and Neurodiversity: A Competitive Edge for Business

Tullio Siragusa

OCTOBER 9, 2024

The disconnect here is staggering and reflects the hidden potential within teams that goes untapped due to a lack of understanding or safe spaces for disclosure. Neurodiversity in the workplace is not about accommodating deficits — it’s about leveraging different kinds of strengths.

Competition

Competition Technical Review Software Review Agile

Why Self-Management Begins with Purpose and Values

Tullio Siragusa

JUNE 17, 2024

Embedding Purpose and Values: Ensure that purpose and values are integrated into all aspects of the organization, from hiring and onboarding to performance reviews and decision-making processes. For example, instead of simply stating integrity as a value, describe it as being honest, transparent, and ethical in all interactions.

Management

Management Culture Case Study Collaboration

Becoming a Category Architect: The New Era of CMO Leadership in the Age of AI

Tullio Siragusa

OCTOBER 7, 2024

Because category architects dont chase attentionthey earn it : They publish bylined pieces in Harvard Business Review, TechCrunch, or Fast Companynot for PR, but to define the narrative. They earn their place in the conversation. Thats where earned media takes center stage.

Leadership

Leadership Design Culture Software Review

Self-Management Isn’t Chaos — It’s the Highest Form of Accountability

Tullio Siragusa

SEPTEMBER 2, 2024

Not performance reviews once a year. If a teammate starts dropping the ball, its immediately felt across the group. Not because someone is checking your timesheet, but because the flow breaks. The rhythm stumbles. The whole team feels it. Thats real-time accountability. Not closed-door decisions. Who Does theFiring?

Management

Management Report System Software Review

Embracing the Circular Economy through Enterprise Architecture

Tullio Siragusa

MAY 1, 2023

EA is uniquely positioned to support the transition to a circular economy due to its emphasis on strategic thinking, cross-functional collaboration, and long-term planning.

Technical Review

Technical Review Design Collaboration System

Setting the North Star: Crafting Tech Success through Transparency and OKRs

Tullio Siragusa

MAY 15, 2023

By consistently bringing it back to the key metrics in meetings and tying it to employee reviews and promotions, a culture of organizational thinking can be fostered. As Young explains, much of it comes down to repetition in communication, especially in a world where remote work is becoming the norm.

Technical Review

Technical Review Agile Software Review Video

Why Focusing on Industry Expertise Over Cultural Leadership in C-Suite Hiring is a Strategic Mistake

Tullio Siragusa

MAY 13, 2024

Let’s review why companies should reconsider placing too much weight on industry expertise during their executive hiring process, and why cultural leadership should be the true north star guiding their decisions.

Leadership

Leadership Culture Industry Technical Review

How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

JUNE 17, 2015

IBM: Applying a Hybrid Design-Thinking Approach. Consider the battle waged by IBM’s software development teams between competing methods for getting closer to customers. The issue arose as a result of changes to IBM’s business model for software. The rise of cloud computing changed all this.

Software Review

Software Review Design Thinking Software Design

Empathy Over Fear: Why Support-and-Thrive Cultures Outperform and Endure

Tullio Siragusa

JUNE 3, 2024

These organizations thrive on constant performance reviews, intense competition, and a fear-based mindset that says: if youre not the best, youre expendable. Potential hires take notice, reading reviews and talking to insiders. Your performance isnt just measuredits scrutinized. If you hit your targets, youre praised.

Culture

Culture Software Review Competition Collaboration

Empathy Begins Within: Unlocking Authentic Leadership Through Self-Awareness

Tullio Siragusa

APRIL 2, 2025

Empathy is Not WeaknessIts Strategic Mike pointed to a Harvard Business Review study showing that companies scoring highest on empathy indices outperform their peers by 50% in profit generation. Its the foundation of emotional intelligenceand emotional intelligence is a key driver of performance. The takeaway? Empathy isnt a nice-to-have.

Leadership

Leadership Technical Review Design Software Review

The Crucible of Leadership: Integrity vs. “Being True to Yourself”

Tullio Siragusa

SEPTEMBER 4, 2023

The Wrong Way Going back on a commitment without honest communication or due consideration falls into the realm of lacking integrity. Without It Life is not static; sometimes you may find that a previously made commitment no longer aligns with your or your organization’s goals. There is a right and wrong way to manage this situation.

Leadership

Leadership Culture Software Review Change

The Industries Plagued by the Most Uncertainty

Harvard Business Review

SEPTEMBER 11, 2014

Finally, industries in the upper-right quadrant — such as software, pharmaceuticals, and medical equipment — face high uncertainty in both demand and technology. For example, companies that excel at resolving demand uncertainty become experts at design thinking and validating concepts through rapid experimentation with customers.

Industry

Industry Technology Software Engineering Software

Business Innovation Brief

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Webinars

Trending Sources

Maximizing Venture-Backed Company Success: The Importance of VC Investment in Operating Partners

Webinars

The Importance of Staying Scrappy in an AI-Driven Era

Recession Proof Your Business the Design Thinking Way

Blending Metrics and Empathy with Design Thinking: The New Paradigm in Leadership

Creating Urgency: A Key to Success in Sales

Creating Connection at Scale: Building a Purpose-Driven Community

From India to Vietnam: The Changing Landscape of Offshore Software Development

Turning Reverse Engineering of Business Goals into Strategies

Creating Joy, One Bird at a Time: Lessons in Leadership

The Hyper-personalization Data and Privacy Debate?-?Solved

Strategies for Successfully Establishing Sales in a New Market

The Interdependence of Empathy and Gratitude in Customer Experience

Unlocking Innovation with Data, Creativity, and Automation

The Case for BOD Oversight Focused on Leadership: Good Leadership is Good Business

Siri, Chess, and Prostheses

Revolutionizing Sales Pipeline Management with Artificial Intelligence

Empathy Under Pressure: How Empathetic Leadership Navigates Crisis with Clarity and Strength

Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

The Blind Spot of Leadership: Why Ego and Instinct Sometimes Override Data

The Illusion of Autonomy: Why Most CEOs Fail at Self-Management and How to Fix It

Empathy and Neurodiversity: A Competitive Edge for Business

Why Self-Management Begins with Purpose and Values

Becoming a Category Architect: The New Era of CMO Leadership in the Age of AI

Self-Management Isn’t Chaos — It’s the Highest Form of Accountability

Embracing the Circular Economy through Enterprise Architecture

Setting the North Star: Crafting Tech Success through Transparency and OKRs

Why Focusing on Industry Expertise Over Cultural Leadership in C-Suite Hiring is a Strategic Mistake

How IBM, Intuit, and Rich Products Became More Customer-Centric

Empathy Over Fear: Why Support-and-Thrive Cultures Outperform and Endure

Empathy Begins Within: Unlocking Authentic Leadership Through Self-Awareness

The Crucible of Leadership: Integrity vs. “Being True to Yourself”

The Industries Plagued by the Most Uncertainty

Stay Connected