This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
What is Content Marketing Metrics? Content marketing metrics are the data points and performance indicators used to measure the effectiveness of content initiatives. As such, content effectiveness isnt measured by vanity numbers alone but by a range of meaningful metrics tied to marketing and business goals.
We have designed several branding strategy scopes of work recently where the available time between developing strategy and implementation is tight. 5 Ways to Open Branding Strategy to Multiple Marketing Agencies. 5 Ways to Open Branding Strategy to Multiple Marketing Agencies. Photo via Shutterstock.
If you’ve been pursuing a content marketing strategy for a few years, you have some content that worked and some that didn’t work when you first published it. Reviewing the most successful pieces emerging from your content marketing strategy up to now provides the opportunity to create new growth from your evergreen content.
We have released a host of eBooks on strategic planning exercises and ideas to increase collaboration, creative thinking, alignment, and successful implementation. You can download your copies by clicking on the titles or the covers of the eBooks below. Results – Creating Strategic Impact (Download).
Download this eBook to learn about the 5 basic principles that guide every successful innovation process. Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival?
This is because they break down the complexity of processes so that the designer has a full 360-degree view of the problem, anchoring them in their way of thinking. Continue reading to understand what Design Thinking is and how DT tools can be the turning point for your business! What is Design Thinking. INNOVATIVE SOLUTIONS.
Is your leadership team expressing its frustration with the inability to generate new insights about your brand’s strongest market opportunities? If you face these situations, The Brainzooming Group has a new eBook you need. All that in one handy, FREE Brainzooming eBook! Download our FREE eBook: Reimagining the SWOT Analysis.
Are you making the best use of customer input and market insights to deliver innovation and growth? This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to: Identify your organization’s innovation profile.
Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".
How can you get the most mileage from the free strategic planning eBooks we regularly offer as downloads? Yet when we create new eBooks, our main goal is ensuring the content is heavy on ideas and tools you can apply to improve strategic thinking and implementation in your organization. Plus, we share it ALL THE TIME! – Mike Brown.
Hyper-focus your market expertise and service offering. Remove EVERY worry customers in your market harbor. Design unexpected, once-in-a-lifetime opportunities. Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Branding and Marketing. Extraordinary Customer Service. Innovation.
Design Thinking: Think of solutions, solve situations and problems, close the gaps that need filling in. It is Design Thinking that will pave the way to traveling assertively. Since you have a well-defined idea (through Design Thinking), Agile will clear a path towards your idea by removing obstacles that stand in your way.
This integration facilitates the management and optimization of supply chain activitiesfrom the initial design and development of automotive components to manufacturing, distribution, and final delivery to the customer. Cost Savings: Optimized processes and reduced inefficiencies lead to significant cost savings.
Is your company aligned with the new direction that the energy market is heading towards? Energy market: the future is knocking. The 5 technologies that will revolutionize the energy market in the coming years: 1- Blockchain. An Open Energy scenario arises in which micro markets become possible. 5- Digital Twins.
I attended a presentation on cultivating a creative culture delivered by Michael Perman, formerly of Gap, at The Marketing Conference last week in San Francisco. We have free Brainzooming eBooks for you to help navigate barriers and boost innovation! Ultimately, business creativity is about creating strategic impact. Mike Brown.
One employee whose work is seen across the company is Barron Fujimoto, Planview’s graphic designer. Based in Cedar Park, Texas, Barron creates a wide variety of creative assets and works with Planview’s team of contract designers. Here’s what he had to say: Explain your role as a Graphic Designer and a few of your responsibilities.
I explained to them that no matter who we bring into an in-person Brainzooming workshop, we design the questions and exercises so that EVERYONE will be successful participating. Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Branding and Marketing. Innovation. Extreme Creativity.
That role went to the group’s senior executive to focus us on transformative ideas during a strategic thinking exercise involving imagining Chick-fil-A designing their customer experience strategy. Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Branding and Marketing. Innovation.
What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. Often, managers encounter difficulties and obstacles to define their own situation in the market.
Market disruptions by startups; sure. But there is another way: By tying resources to initiatives and initiatives to business outcomes, and using software designed to enable dynamic planning , managers can make intelligent decisions about how to reduce costs with the least adverse impact to business outcomes. Part of the job.
Squads, Scrum, OKRs, Kanban, and Design Sprints are just a few. We suggest reading our ebook “Design Thinking and Agile” so that you can go deeper into this subject and understand how these methodologies work together! The tool is used by several companies, from SMEs to market giants. What is Design Sprint?
That was one content marketing strategy question attendees asked in the solo social media workshop I presented at the Social Media Strategies Summit. We have a significant bias toward handling content creation inside a company as part of its integrated content marketing strategy. 7 Situations for Outsourcing Content Creation.
Experience Design is a set of methods that aims to provide complete and unforgettable consumer experiences. Experience Design: what it is and what it is for. How to Work the Experience Design concept. Experience Design consists of knowing how to approach what the customer wants and thinks it is ideal for him.
I stopped by the grocery store to use the ATM the other morning before leaving for New York to deliver a content marketing strategy workshop today at the Social Media Strategies Summit. Poor visibility into customer interactions or faulty customer experience strategy design could both be issues. That was the case in the grocery store.
The multinational telecommunication company had novel thoughts for revamping the marketing plans for its youth-focused package, Vodafone You. Notwithstanding their initial objectives, at the end of the successful marketing campaign, Vodafone decided that it was no time to stop. Read more success stories like this in our free ebook.
Have you ever noticed that all the best marketing tactics are the least expected? . In this post, we take a look at some of the best marketing tactics and why they’re often so unexpected. Persona-Based eBookMarketing. Providing entertainment massively adds to brand capital in a way that traditional marketing doesn’t. .
When I co-founded the online ebook platform PaperC back in 2008, I made an interesting discovery. Ten years ago, "old business" dominated the ranking of the most valuable companies in terms of market capitalization with PetroChina on the top, followed by Exxon and General Electric. customers, market and regulations).
Check out these quotes about Reid’s sources for innovative ideas: “He set up an R&D unit for offensive football, scouring film and tinkering with new play designs. Where does Andy Reid find innovative ideas? He dug back into (Alex) Smith’s college tape from Utah, where Smith ran Urban Meyer’s spread-option offense.
Our buddies at Armada Corporate Intelligence addressed what sections you should include in your go to market strategy plan in their “Inside the Executive Suite” feature. 10 Sections Your Go to Market Strategy Plan Should Include via Armada Corporate Intelligence. The term “go to market” strategy cropped up perhaps fifteen years ago.
We started dabbling within our market planning team to help our internal clients generate new ideas, too. After several cycles, it became apparent our marketing managers couldn’t translate the ideas into effective plans. Chuck facilitated multiple engaging, high-energy strategic innovation sessions for us at Yellow Corporation.
Accomplishing this goal includes software localization, transcreation, and a series of tasks designed to provide our international readers with a great experience. Eventually, I took over responsibility for the localization needs of our website and informational materials, such as eBooks, infographics, or white papers.
While it was primarily enforced via the honor system (and an email/text area had been designated in one of the buildings), most attendees successfully disconnected. This Brainzooming eBook will help identify additional possibilities for people, funding, and resources to jump start your innovation strategy.
Innov8rs | Whilst innovation remains a top priority for every CEO, we have again witnessed recently that when markets are uncertain and costs need to be cut, the innovation function is also amongst the first to be impacted. Request your ebook copy here. Here's what they shared. It's free, but great value.
He’s developing a short list of potential candidates for a new market research initiative at his company. It was clear that the organization’s team had already decided that a request for proposal was the best way to determine which outside vendor will be the best market research partner. That’s wasted time, too. Mike Brown.
As we collaborate with a client to design strategic planning activities for a strategic thinking workshop , we explore various possibilities. If you are figuring out strategic planning activities in a strategic thinking workshop, we suggest looking toward six “I” categories as your starting point for the design. Branding and Marketing.
i) The massive opportunity which can be tapped into in terms of market share. ii) The competition that may exist within the industry, making it a highly entrenched and crowded market. In such a crowded marketplace, it is crucial for companies to stay relevant and grow year on year to be able to tap into higher market shares.
Beyond trade secrets and insider knowledge that could move markets, organizations consider a wide variety of information as confidential. What are the different varieties, the implications behind a confidential information designation, and the way executives are using it? ” Market-Moving and Insider Information.
I’ve spent a heck of a lot of time considering on design as we solidify the Brainzooming brand’s visual vocabulary through creating more eBooks on strategy and innovation (with our initial offer on branding on the way). Let’s talk about your brand’s visual vocabulary. This is the approach I employed.
It detailed how TED and its CEO, Chris Anderson, are trying to aggressively penetrate the corporate event strategy and production market. While the multi-million-dollar investment takes many organizations out of the TED Talks event strategy market, the need for high-impact corporate events exists in many companies.
TOOLS: BookFunnel is an incredible way to distribute ebooks and audiobooks. It has changed the way I market, and it might be the best tool I’ve ever used for the money. BOOK WRITING, EDITING, LAYOUT, AND COVER DESIGN: A traditional or hybrid publisher will handle the editing, cover layout, and interior.
Vickie Howell is a broadcast personality, producer, author, designer, and instructor in the DIY world. EAG: I think it’s the fact that when you saw that the market wasn’t doing what it had been doing, you took things into your own hands and found a way to do it anyway. I’m like, WHAT?! He says, It was really good! I was so impressed!
We have already dealt with this topic in articles, and we also have an ebook that goes in-depth on the subject. An explosion of consumer data allows companies and brands to make targeted marketing campaigns and develop or sell more differentiated products more efficiently. Why invest in a Data Analysis strategy.
A sidewalk message to navigate the way to what is already a very visible landmark reminds me of my wife’s marketing activities in college. Before we dated, she was in charge of marketing for student activities at Fort Hays State University where we both earned our bachelor’s degrees. Louis arch.
We organize all of the trending information in your field so you don't have to. Join 29,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content