This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Content Marketing Metrics in Marketing Strategy Content marketing isnt just about publishingits about using the right data to continually refine your message, audience targeting, and distribution strategy. Co nclusion Content Marketing Metrics turn storytelling into strategy.
We were listening in on an internal innovation strategy call conducted by one of our clients. The key question was, “Where’s the beef with this innovation strategy?”. They seemed ready to jump through hoops to justify the innovation strategy to the CEO. 3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss.
We have designed several branding strategy scopes of work recently where the available time between developing strategy and implementation is tight. In these cases, a critical question arises: How do you open branding strategy development to other partner organizations to create a seamless implementation process?
We have released a host of eBooks on strategic planning exercises and ideas to increase collaboration, creative thinking, alignment, and successful implementation. You can download your copies by clicking on the titles or the covers of the eBooks below. That doesn’t mean you turn over strategy setting.
Download this eBook to learn about the 5 basic principles that guide every successful innovation process. Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival?
We were set to work with a client team exploring the customer experience strategy they’d introduce to their internal customers. Each of the four roles were intended to help push the group’s thinking on its customer experience strategy in varied ways. 4 Roles to Push Bold Customer Experience Strategy Thinking. Innovation.
If you’ve been pursuing a content marketing strategy for a few years, you have some content that worked and some that didn’t work when you first published it. Reviewing the most successful pieces emerging from your content marketing strategy up to now provides the opportunity to create new growth from your evergreen content.
To stay competitive, many of these organizations are transforming their approach to strategy execution, ensuring they can not only survive but thrive in a dynamic and disruptive environment. Evolving Business Models : Customers expect seamless, personalized experiences, forcing businesses to balance profitability with human-centered design.
Knowing how to use DT tools can transform even your daily routine into a problem-solving strategy. This is because they break down the complexity of processes so that the designer has a full 360-degree view of the problem, anchoring them in their way of thinking. What is Design Thinking. What are some Design thinking tools ?
Is your strategy team tired of the same old strategic thinking exercises ? If you face these situations, The Brainzooming Group has a new eBook you need. If you face these situations, The Brainzooming Group has a new eBook you need. Make sure your strategy is addressing typically overlooked opportunities and threats.
I stopped by the grocery store to use the ATM the other morning before leaving for New York to deliver a content marketing strategy workshop today at the Social Media Strategies Summit. Finding nothing even remotely appealing, I headed for the door, not expecting to witness a solid customer experience strategy lesson.
How can you get the most mileage from the free strategic planning eBooks we regularly offer as downloads? Yet when we create new eBooks, our main goal is ensuring the content is heavy on ideas and tools you can apply to improve strategic thinking and implementation in your organization. Plus, we share it ALL THE TIME! – Mike Brown.
Design unexpected, once-in-a-lifetime opportunities. Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! Create exclusive access to incredible experiences.
This week’s “Inside the Executive Suite” from the Armada Executive Intelligence Brief newsletter highlighted two Wall Street Journal articles examining leadership strategy in light of how involved a teacher or coach should be in the details of teaching and learning. . Provide ample room to disagree and interpret your input.
The business strategy focus revolved around how an executive can maintain confidences while employing confidential information to best benefit his or her organization. It is a topic relevant to any senior executive immersed in business strategy. How should you go about handling confidential information within your business strategy?
I explained to them that no matter who we bring into an in-person Brainzooming workshop, we design the questions and exercises so that EVERYONE will be successful participating. Brainzooming as the blues scale of strategy, innovation, and branding? Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions.
And fun was an important expectation since they found us by Googling “strategic planning fun” and downloading our eBook on the topic of fun strategic planning. We have been preparing the strategic planning process design for this workshop over the last month. 11 Ideas to Make Planning Strategy More Fun!
Romano shared an important insight into the challenge of developing strategic thinking exercises to envision future strategy: “Until you drive an EV, you are colored by 135 years of going to the gas station. 4 Strategic Thinking Exercises to Envision Future Strategy. What does your future strategy hold?
While we work aggressively to ensure a strongly diverse group that understands the issues we’re addressing , we’ll had this new question to our creative thinking workshop design process. We have free Brainzooming eBooks for you to help navigate barriers and boost innovation! Mike Brown. Scarce resources ?
We designed a group exercise for participants to identify strategic plan topics. How faithfully the steps carry out the stated strategy. if you know the right ways to liven it up while still developing solid strategies! Is there such a thing as a quick check to determine whether a strategic plan is on the right track or not ?
While we are whole-hearted proponents of fun strategic planning activities , that doesn’t mean every strategic planning workshop we design and facilitate has exactly the same type of fun. And we all know that toys are a universal signal that a strategy workshop is supposed to be fun. Yes, developing strategy can be fun.
It detailed how TED and its CEO, Chris Anderson, are trying to aggressively penetrate the corporate event strategy and production market. An Event Strategy to Tell Your Stories and Ideas. If you are looking to an event strategy that creates impact but TED is not the answer, try these practices TED masters.
The following strategies can prove to be very useful, in that endeavour in 2019. By aligning current strategies with where the market is headed, market-conscious brands are able to achieve a heads up on the competition by identifying and capturing new avenues of growth. FREE EBOOK. Presence in Multiple Channels. Download Now.
We were discussing our approach for developing a specific business strategy. After completing their strategic plan a few months earlier, we’re now fleshing out a successful implementation strategy for an initiative they spelled out in the plan. Designing Strategic Planning with Your Implementation Strategy in Mind.
Here are eleven things we do differently to speed up developing strategy: We design the strategic planning process to fit your organization and team – not the other way around. We eliminate unnecessary parts of developing strategy and do away with all the complex templates to complete. Via Shutterstock.
Sometimes, we get to design a creative thinking exercise that seems like so much fun during its development that it causes me to continually smile and giggle. This design came about specifically for this client. Click below and download the FREE Disrupting Thinking eBook. We have a new one of those that we debuted yesterday.
This integration facilitates the management and optimization of supply chain activitiesfrom the initial design and development of automotive components to manufacturing, distribution, and final delivery to the customer.
Someone downloaded a free Brainzooming strategyeBook, noting his biggest strategy challenge is “how to do a strategic planning process when you are new.” Secure copies of previous plans and strategy documents, and don’t settle for the first things people offer you. All the Strategy Roles You Need.
A Remedy from our eBook, 321 GO! A client looking for more extreme ideas, finding the right inspiration triggers, and designing an innovation workshop to deliver bigger thinking. In the new Brainzooming strategyeBook 321 GO! , The leader wanted to see them broaden and expand the concept’s horizons.
Short Story: When it comes to creativity, start with and return to the underlying strategy ; that’s the most important piece of creative advice I have to offer. Get the strategy down before you move to creative ideas. Return to the brand strategy and the creative strategy frequently. Taking the NO Out of InNOvation”.
I fielded a request for a few ideas on social engagement for an upcoming eBook an online company is creating. One of the questions related to how brands can set themselves apart through a customer experience strategy and outstanding customer engagement. Innovation Strategy to Grow Your Business? Brainzooming Has an Answer!
Meeting with a client to design a visioning session for its upcoming strategic planning activities, I prepared several pages of options. Ideally, though, you want some latitude to design your strategic planning process to create an experience that will be both productive and engaging for participants. via Shutterstock.
If you’re developing an innovation strategy initiative inside your company, is your primary focus on bringing executives together in a creative way to imagine new ideas? But convening executives for a creativity session is the right step ONLY AFTER you’ve done a lot of decidedly non-sexy innovation strategy work.
But there is another way: By tying resources to initiatives and initiatives to business outcomes, and using software designed to enable dynamic planning , managers can make intelligent decisions about how to reduce costs with the least adverse impact to business outcomes. A more informed approach. Need to get started with dynamic planning?
For as much as we share about the Brainzooming approach to strategy, creativity, and innovation, I still frequently get the question, “What is it The Brainzooming group does?”. “I’m an executive that needs a new strategy. Need Fresh Insights to Drive Your Strategy? Can you help?” Mike Brown.
I’ve spent a heck of a lot of time considering on design as we solidify the Brainzooming brand’s visual vocabulary through creating more eBooks on strategy and innovation (with our initial offer on branding on the way). Let’s talk about your brand’s visual vocabulary. Here are the hacks that have worked for us.
The “Inside the Executive Suite” article from Armada Corporate Intelligence profiled an intriguing innovation strategy example within a regulated industry. The Armada article highlights six ways to formulate innovation strategy in a regulated environment, including the approach JetBlue is taking. A shadow innovation strategy.
Today’s consumer behavior sets the tone of business strategies. Experience Design is a set of methods that aims to provide complete and unforgettable consumer experiences. Experience Design: what it is and what it is for. How to Work the Experience Design concept. User-centric steps. ? Successful cases.
Check out these quotes about Reid’s sources for innovative ideas: “He set up an R&D unit for offensive football, scouring film and tinkering with new play designs. Mike Brown Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Where does Andy Reid find innovative ideas?
By facilitating the strategic conversations in a targeted, productive way, even potentially off-topic chatter contributed to completing the strategic planning template we designed. All they needed to do was review what we’d created and assign dates and names to strategies and tactics. Afterward, they had the strategic plan!
That was one content marketing strategy question attendees asked in the solo social media workshop I presented at the Social Media Strategies Summit. We have a significant bias toward handling content creation inside a company as part of its integrated content marketing strategy. Curating content that fits the brand’s strategy.
Not wasting time is a major part of why a Brainzooming strategy workshop is so focused on effective time management. We’re continually trying to be as productive as possible, generating business strategies in as little time as possible. All those moves make sense and easily translate into a strategy workshop design.
Our buddies at Armada Corporate Intelligence addressed what sections you should include in your go to market strategy plan in their “Inside the Executive Suite” feature. They highlighted ten different sections to include your strategy plan. 10 Sections Your Go to Market Strategy Plan Should Include via Armada Corporate Intelligence.
While it was primarily enforced via the honor system (and an email/text area had been designated in one of the buildings), most attendees successfully disconnected. NEW FREE Download: 16 Keys for Finding Resources to Accelerate Your Innovation Strategy. Identify alternative internal strategies to secure support.
We organize all of the trending information in your field so you don't have to. Join 29,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content