Paul Hobcraft

AUGUST 24, 2022

The platform’s ability to offer multiple values will influence many of the client’s adoption decisions over the choices their business will engage with. ” I suggested in this post, “ Platforms allow you the opportunity to innovate in very different ways. Diffusion and Adoption of Innovation- theory into reality.

Innovation 182

Innovation Technical Review Engagement Collaboration 182

Tullio Siragusa

JUNE 5, 2023

Orchestrating Design Thinking and AI for a People-Centric Business Future The tapestry of business evolution tells a remarkable story. Products were no longer simply created and sold; they were designed to meet customer needs and solve their problems. From the onset of marketing in the 1950s to today, we’ve seen clear transformations.

Design Thinking 117

Design Thinking Design Artificial Inteligence Generative AI 117

Tullio Siragusa

JUNE 12, 2023

Elevating Executive Engagement by Embracing Empowerment and Emotional Intelligence In the business world, stepping into a new leadership role often presents a labyrinth of challenges. It instills a sense of ownership in team members and leads to greater commitment and engagement. It communicates that their work is seen and appreciated.

Engagement 118

Engagement Leadership Collaboration Culture 118

Tullio Siragusa

JULY 24, 2023

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. Employees become mere executors of orders, leading to a lack of engagement and motivation.

Design Thinking 108

Design Thinking Design Culture Underperforming Technical Team 108

Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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Design Thinking Design Marketing How To 117

Idea to Value

JULY 21, 2017

When should it be used: Any company which has or is thinking of building an Innovation Team / Department / Lab / Skunkworks should be aware of this concept of Dual Innovation and make sure your teams have the skills and permission to engage in it. 5 – Design Thinking. Suggested reading: .

Company 254

Company Innovation Brainstorming Underperforming Technical Team 254

Paul Hobcraft

MAY 7, 2024

This is the first of these posts looking at the development, thinking and design of innovation from 1999 to today 2024, twenty-five years. Innovation can be both highly frustrating and rewarding. My question to Gemini was, “Since 1999, what main aspects of innovation in its management, design and thinking?”

Artificial Inteligence 147

Artificial Inteligence Innovation Ideation Agile 147

Tullio Siragusa

MARCH 26, 2025

From team camaraderie to personalized guest experiences, every bar is designed to deliver not just a service, but a feeling. Franchisees are supported with tools like community engagement marketing, regular roundtables, best practice sharing, and hands-on support from the corporate team. Because thats what our business is built on.

Leadership 62

Leadership Culture Software Review Tools 62

Tullio Siragusa

FEBRUARY 26, 2025

This journey ultimately led Tullio to develop the EmpathIQ Framework a neuroscience and Design Thinking based system designed to integrate emotional intelligence into leadership, fostering self-awareness, compassion, and deeper human connection in business. This is where Tullios latest venture, aiCMO (found at aiCMO.io ), comes in.

Leadership 62

Leadership Design Thinking Design Culture 62

Tullio Siragusa

FEBRUARY 4, 2025

This is where AI should be heading not just as a tool for efficiency, but as an enabler of deeper, more meaningful engagement. The Science of Empathetic Marketing Research shows that emotional connection is the real driver behind engagement. Design Thinking plays a massive role in this. What Makes aiCMO Different?

Marketing 62

Marketing Design Thinking Creativity Design 62

Tullio Siragusa

FEBRUARY 10, 2025

Sarah discussed how CSR initiatives, like volunteering programs, can address this need while also boosting employee engagement. Sarah outlined her 70/30 rule as a framework for designing impactful initiatives. Seventy percent of your companys social impact work should align with your core competencies, she explained.

Culture 62

Culture Leadership Engagement System 62

Tullio Siragusa

DECEMBER 18, 2023

Transforming Your Business with Bottom-Up Management: The Design Thinking Way In the ever-evolving landscape of modern business, a significant shift is occurring from traditional top-down management to a more inclusive and innovative strategy: bottom-up management. Benefits This approach leads to increased engagement and motivation.

Design Thinking 62

Design Thinking Design Management Agile 62

Tullio Siragusa

AUGUST 22, 2022

Gain Better User Adoption the Design Thinking Way. Companies should always consider the design of user adoption as a primary part of their entire product life cycle. What Is Design Thinking? Design Thinking assists organizations in creating value for people. Multiple methodologies move forward the Design Thinking process.

Design Thinking 62

Design Thinking Design Underperforming Technical Team Idea Generation 62

Tullio Siragusa

JULY 29, 2024

Design Thinking: The Smart Way to Fail, Learn, andInnovate The Cost of Learning the Hard Way Some of the greatest lessons in business dont come from textbooks or executive seminars but from real-world experimentation. The Power of Structured Experimentation Design Thinking is more than a processits a mindset shift.

Design Thinking 62

Design Thinking Design Learning Innovation 62

Tullio Siragusa

AUGUST 15, 2022

Recession Proof Your Business the Design Thinking Way. In the present economic situation, when your business is surrounded by instability, pandemics, and disruption, planning to innovate business strategies or prepare for recessions is prudent and wise. What Is Design Thinking?

Design Thinking 62

Design Thinking Design Underperforming Technical Team Idea Generation 62

Tullio Siragusa

JULY 10, 2023

Leveraging Design Thinking for IT-Business Alignment in Prioritizing Mission-Critical Needs In the 21st-century business world, the role of IT has transitioned from a support function to a strategic driver of business success. The Power of Design Thinking Design Thinking provides a beacon of hope to bridge this IT-business gap.

Design Thinking 62

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Tullio Siragusa

MARCH 19, 2025

This philosophy has shaped the customer experience at Heights Wellness Retreat, ensuring that every touchpointfrom the initial greeting to post-service follow-upis designed to make guests feel genuinely cared for. The relationships we build with colleagues, franchisees, and customers are what keep people engaged.

Leadership 62

Leadership Culture Design Trends 62

Tullio Siragusa

NOVEMBER 28, 2022

Design Thinking for Startup Sales Success: A Step-by-Step Guide. By following these steps, you can create a successful sales environment that will help your start-up grow, but you can go deeper and truly differentiate yourself by applying Design Thinking to key steps to help your startup thrive.

Design Thinking 62

Design Thinking Design Brainstorming Culture 62

Tullio Siragusa

MARCH 3, 2025

When businesses build trust and foster real relationships, they cultivate customer loyalty, employee engagement, and long-term resilience. Companies that listen, engage, and elevate the voices of those they serve will always have an advantage. Engage customers in purpose-driven initiatives that align with their values.

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Engagement System Leadership Culture 62

Leapfrogging

FEBRUARY 18, 2019

Mission-driven organizations have an equal opportunity to apply the principles and practices of innovation to maximize their impact–but few take it. The obvious place to turn is innovation approaches such as design thinking , rapid prototyping , and open innovation. Principle 2: Start Small.

Technical Review 100

Technical Review LEAN Innovation Social Innovation 100

Tullio Siragusa

NOVEMBER 6, 2024

This principle applies to business, too: focusing on creating the future, rather than obsessing over the problems of the past, unlocks new levels of performance and innovation. Engaging the Entire Workforce: The Myth of the Top 10% A particularly compelling part of Cunningham’s philosophy is his approach to engaging the entire workforce.

Engagement 62

Engagement Software Engineering Collaboration Change 62

Tullio Siragusa

FEBRUARY 12, 2024

Design Thinking in Education: Shaping Creative Minds for the Future In a world characterized by rapid changes and complex challenges, the traditional education model, which primarily focuses on the dissemination of knowledge, is increasingly proving to be insufficient.

Design Thinking 48

Design Thinking Design Creativity Collaboration 48

Tullio Siragusa

SEPTEMBER 25, 2023

It’s a more profound reflection of its core, influencing its product quality, pricing, employee relations, and customer engagement. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. Understanding Business Personality The personality of a business isn’t merely about its brand image.

Design Thinking 118

Design Thinking Tips Design Training 118

Tullio Siragusa

FEBRUARY 13, 2023

For example, they can create bespoke campaigns that are designed to meet a client’s specific objectives, rather than relying on generic, one-size-fits-all solutions. This includes the development of targeted campaigns and the use of social media platforms to reach and engage with audiences.

Artificial Inteligence 118

Artificial Inteligence Company Trends Competition 118

Tullio Siragusa

NOVEMBER 20, 2024

Instead, Kirkpatrick’s work demonstrates that when employees are empowered to manage their own work and make decisions, they become more engaged, innovative, and productive. This, in turn, leads to higher levels of engagement, creativity, and job satisfaction.

Management 62

Management Leadership Collaboration Culture 62

Tullio Siragusa

JANUARY 30, 2023

A great leader understands the needs and motivations of their team members and can create a culture of accountability and engagement. Vision and Strategy A great leader must have a clear and compelling vision for the future of their organization, and a well-designed strategy for achieving it. Click Here Blog Subscrition Here Email*

Underperforming Technical Team 116

Underperforming Technical Team Leadership Design Thinking Design 116

Tullio Siragusa

MARCH 13, 2023

Encourage Continuous Learning Sales and marketing leaders can elevate their consciousness by encouraging their teams to engage in continuous learning. Leaders can set aside time and resources for team members to engage in continuous learning, which will not only benefit the individual but also the team and the company.

Marketing 115

Marketing Culture Training Team Building 115

Tullio Siragusa

FEBRUARY 19, 2025

Employees who feel included are more engaged, innovative, and committed to the organizations success. Organizations must measure the effectiveness of their DEI effortstracking retention, pay equity, and employee experienceto identify gaps and opportunities. Empathy matters.

Leadership 62

Leadership Culture Training Change 62

Tullio Siragusa

SEPTEMBER 11, 2023

While these committees cover everything from accounting to risk management, one important area is often overlooked — leadership accountability tied to employee satisfaction and engagement. Employees find themselves in distress, which ultimately diminishes productivity and engagement.

Leadership 117

Leadership Underperforming Technical Team Software Review Engagement 117

Tullio Siragusa

JANUARY 20, 2025

Intentional leadership means ensuring that employees are engaged and connected to the companys mission. Mindfulness and empathy go hand in hand in his leadership style, which has led to deeper connections within his organization and a more engaged team.

Leadership 62

Leadership Technology Culture Tools 62

Tullio Siragusa

AUGUST 1, 2022

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. The building of trust leads to engagement and purchases.

Data 118

Data Technical Review Design Thinking Marketing 118

Tullio Siragusa

OCTOBER 30, 2024

When employees’ needs for meaning, belonging, and impact are met, they will naturally be more engaged and motivated. Give employees the autonomy to choose projects that align with their passions and strengths. Prioritize Human Needs : Shift the focus from compliance to fulfillment. Model Empathy : Lead with empathy and vulnerability.

Change 62

Change Collaboration System Leadership 62

Tullio Siragusa

JANUARY 22, 2025

He stressed the importance of celebrating progress, no matter how small, as a way to motivate and engage. Looking Beyond theMetrics Blair reminded us of something we often overlook: numbers alone dont tell the full story. Behind every metric is a person, and behind every person is a story. Celebrate the gains, not just the goals.

Leadership 62

Leadership Roadmap Tips Competition 62

Tullio Siragusa

MARCH 27, 2023

By recognizing and validating the emotions and thoughts of our colleagues, we can create a safe space for open dialogue and creative problem-solving, ultimately driving innovation. Leaders with high emotional intelligence are more likely to inspire, motivate, and engage their team members.

Tips 114

Tips Leadership Engagement Exercises 114

Tullio Siragusa

FEBRUARY 3, 2025

This transparency has been key to building a resilient and engaged workforce. Weve always been honest with our people, Bren shared. Not everything is perfect, but we work together to make progress. Challenge: How can you use empathy to create alignment and trust during periods of rapid change?

Leadership 62

Leadership Culture Collaboration Data 62

Tullio Siragusa

APRIL 3, 2023

Engage in Lifelong Learning Commit to lifelong learning by actively seeking out opportunities to expand your knowledge and skills. Set Achievable Learning Goals Identify specific areas in which you’d like to improve and set clear, achievable learning goals. Break down your goals into smaller steps and track your progress.

Learning 118

Learning Trends Collaboration Engagement 118

Tim Kastelle

MARCH 13, 2016

One of the key issues in innovation management is figuring out how to frame these important ideas in ways that make sense to managers – finding the right story, metaphor or phrase. Co-Innovation and startup engagement. Another way is to “outsource” exploration through external engagement with startups.

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