Idea to Value

NOVEMBER 12, 2020

In the last few decades we’ve obviously seen many examples of companies with competitive advantages that seemed impossible to overcome completely break down in a matter of few years. I’ll illustrate this with an example using an imaginary company in an imaginary industry. In this imaginary example, the industry will get 0.5%

Competition 300

Competition Innovation Software Marketing 300

Tullio Siragusa

JULY 24, 2023

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. Example: Kodak, a once-dominant player in the photography industry, struggled to innovate and adapt to the digital age.

Design Thinking 108

Design Thinking Design Culture Underperforming Technical Team 108

Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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Tullio Siragusa

NOVEMBER 13, 2024

His company, which is transforming the music industry through blockchain technology and crypto, serves as a prime example of how empathy, coupled with innovation, can reshape entire sectors. His platform was designed not just to disrupt the industry but to uplift the people within it.

Disruption 93

Disruption Leadership Industry Technology 93

Tullio Siragusa

MARCH 26, 2025

From team camaraderie to personalized guest experiences, every bar is designed to deliver not just a service, but a feeling. Vanessa shared countless examples of how franchisees use their locations to give backfrom offering free services to cancer patients families, to supporting women preparing for job interviews.

Leadership 62

Leadership Culture Software Review Tools 62

Tullio Siragusa

AUGUST 14, 2023

Example: Alan Mulally, former CEO of Ford, originally hailed from Boeing, a completely different industry. Under Mulally’s strategic vision and the “One Ford” plan, he streamlined brands, globalized the company’s operations, and renewed focus on innovative car designs. By 2012, Ford reported a $5.7

Leadership 118

Leadership Industry Design Thinking Design 118

Tullio Siragusa

OCTOBER 16, 2024

Employees who understand customer pain points, organizational processes, and product development are invaluable in designing new business models that incorporate AI’s capabilities while keeping humanity at the core. Xiaochen’s work with AI 2030 is a perfect example of how we can create frameworks to prevent these dangers.

Roadmap 62

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Tullio Siragusa

DECEMBER 12, 2022

Design Thinking for Collaboration: A COOs’ Guide to Cross-Functional Teams Innovation. Design Thinking is a problem-solving approach that involves understanding the needs and perspectives of users, prototyping, and testing potential solutions, and iterating until the best solution is found. . How to Encourage Cross-Functional Teams.

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Design Thinking Collaboration Design Culture 62

Tullio Siragusa

JULY 29, 2024

Design Thinking: The Smart Way to Fail, Learn, andInnovate The Cost of Learning the Hard Way Some of the greatest lessons in business dont come from textbooks or executive seminars but from real-world experimentation. The Power of Structured Experimentation Design Thinking is more than a processits a mindset shift.

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Design Thinking Design Learning Innovation 62

Tullio Siragusa

AUGUST 15, 2022

Recession Proof Your Business the Design Thinking Way. With some strategic Design Thinking methodologies, you can protect your business from falling apart and improve it so you can grow. What Is Design Thinking? Design Thinking assists organizations in creating value for people.

Design Thinking 62

Design Thinking Design Underperforming Technical Team Idea Generation 62

Tullio Siragusa

AUGUST 22, 2022

Gain Better User Adoption the Design Thinking Way. Companies should always consider the design of user adoption as a primary part of their entire product life cycle. What Is Design Thinking? Design Thinking assists organizations in creating value for people. Multiple methodologies move forward the Design Thinking process.

Design Thinking 62

Design Thinking Design Underperforming Technical Team Idea Generation 62

Tullio Siragusa

JULY 18, 2022

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. Optomechanical Engineering. They also take designs from optical engineers.

Policies 115

Policies Design Design Thinking Video 115

Tullio Siragusa

JULY 10, 2023

Leveraging Design Thinking for IT-Business Alignment in Prioritizing Mission-Critical Needs In the 21st-century business world, the role of IT has transitioned from a support function to a strategic driver of business success. The Power of Design Thinking Design Thinking provides a beacon of hope to bridge this IT-business gap.

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Tullio Siragusa

NOVEMBER 28, 2022

Design Thinking for Startup Sales Success: A Step-by-Step Guide. Lead by example: Lead by example and model the behavior that is expected from the team. Leverage Design Thinking to Identify Target Market. Design thinking is a problem-solving approach that can be used to define your target market in sales.

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Destination Innovation

JANUARY 29, 2016

Firms will have to hire software engineers to design and deliver service solutions based on usage data. In other words every company will have to become a service provider and a software company – or perish. ‘They become contributors to what beckons just beyond the IoT: the Internet of Experiences.’.

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Internet of things Technical Review Software Review Software Engineering 100

Tullio Siragusa

FEBRUARY 10, 2025

Sarah outlined her 70/30 rule as a framework for designing impactful initiatives. Sarah pointed to Salesforces 111 model as a prime example of systemic CSR. Purpose-driven work doesnt just benefit employees; it creates ripple effects across the organization. The other 30 percent should be driven by employee choice.

Culture 62

Culture Leadership Engagement System 62

Tullio Siragusa

SEPTEMBER 25, 2023

Examples of Business Personalities The Luxury Maestro Example: Louis Vuitton or Rolex These brands scream exclusivity. The Green Warrior Example: Patagonia Some companies wear their commitment to the environment on their sleeves. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg.

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Design Thinking Tips Design Training 118

Tullio Siragusa

OCTOBER 23, 2023

Blending Metrics and Empathy with Design Thinking: The New Paradigm in Leadership The contemporary leadership environment requires a meticulous balance between quantitative evaluations and genuine human connection. With Design Thinking as the tool, a new paradigm is set to emerge, merging metrics-driven and empathy-driven leadership.

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Your Ideas are Terrible

OCTOBER 16, 2016

You want top designers, developers, content marketers, and product managers with 3-5 years of experience. Here are some examples of innovation tasks and the type of candidates who can help you achieve them. For this you’ll need writers and designers. With experience? Facebook and Google want that too. Run innovation sprints?

LEAN 96

LEAN Innovation Software Engineering Software 96

Tullio Siragusa

FEBRUARY 13, 2023

For example, they can provide strategic planning, creative development, and market insights that go beyond what self-service tech companies can offer. For example, they can use AI-powered tools to analyze large amounts of data, automate repetitive tasks, and provide more targeted and effective advertising and PR campaigns.

Artificial Inteligence 118

Artificial Inteligence Company Trends Competition 118

Tullio Siragusa

FEBRUARY 19, 2025

The Hard Conversations That Move Organizations Forward One of the most impactful moments in the conversation was Ardies example of working with a company where employees of color were experiencing discriminationboth from customers and colleagues.

Leadership 62

Leadership Culture Training Change 62

Tullio Siragusa

MARCH 3, 2025

A standout example Daniel shared was a collaboration between LinkedIn, Starbucks, and Mentor (the National Mentoring Partnership), where professionals and young mentees were invited to meet in Starbucks locations across the country for conversations about career growth.

Engagement 62

Engagement System Leadership Culture 62

Tullio Siragusa

OCTOBER 30, 2024

Jose mentioned an inspiring example from the Dutch healthcare company Buurtzorg, which operates without traditional management structures. It begins by dismantling the hierarchical, top-down structures that dominate most workplaces today. Instead of leadership by control, we need leadership by collaboration.

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Change Collaboration System Leadership 62

Tullio Siragusa

JANUARY 9, 2023

Here are a few examples of smaller companies that are worth keeping an eye on: In the AI space , companies like Nutonomy (now owned by Delphi Automotive) and Persado are working on developing advanced autonomous driving and natural language generation technology. Click Here Blog Subscrition Here Email*

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Artificial Inteligence Trends Technology Design Thinking 118

Tullio Siragusa

NOVEMBER 20, 2024

In a world where corporate social responsibility and sustainability are becoming increasingly important, self-managed organizations are well-positioned to lead by example. This ethical approach to leadership extends beyond the walls of the organization.

Management 62

Management Leadership Collaboration Culture 62

Tullio Siragusa

JULY 31, 2023

The following challenges, illustrated with real-life examples and accompanied by practical solutions, shed light on this unique transition. Example: When Howard Schultz stepped down as CEO of Starbucks to focus on the company’s premium offerings, some perceived it as a downgrade.

Guidelines 118

Guidelines Leadership Culture Examples 118

Tullio Siragusa

JULY 25, 2022

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. Clearly, there is room for improvement! “By

Creativity 118

Creativity Data Technical Review Innovation 118

Tullio Siragusa

MARCH 13, 2023

For example, imagine a sales team that sells products that are designed to improve people’s health and well-being. The team’s leaders could elevate their consciousness by reminding team members that they are not just selling a product, but they are also promoting healthy and happy lives for their clients.

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Marketing Culture Training Team Building 115

Boxes and Arrows

FEBRUARY 25, 2014

AI: A new, old way of designing experiences. This is important because it has finally allowed for the development of a truly human-centered approach to designing systems, an approach initially articulated by Bill Moggridge and one which inspired a major shift in design thinking that we see maturing today.

Artificial Inteligence 79

Artificial Inteligence Technical Review Design System 79

Tullio Siragusa

NOVEMBER 6, 2024

Cunningham’s example of a sales team that shifted from a narrow focus on top performers to a broader approach highlights this. Cunningham argues that this is not only short-sighted but leaves significant performance gains on the table.

Engagement 62

Engagement Software Engineering Collaboration Change 62

Cris Beswick

MAY 1, 2024

As an ex-designer, I think the pioneering “form follows function” principle, first articulated by architect Louis Sullivan around 120 years ago, holds the key to unlocking an organisation’s full potential to drive innovation-led growth.

Culture 64

Culture Innovation Software Engineering Culture of Innovation 64

Tullio Siragusa

FEBRUARY 20, 2023

For example, imagine you’re leading a team meeting, and someone presents an idea that you don’t agree with. For example, imagine you’re leading a team meeting, and someone presents an idea that you’re not familiar with. For example, imagine you’re leading a team meeting and one of the team members has a concern about a project.

Tips 118

Tips Leadership Meeting Tools 118

Tullio Siragusa

AUGUST 7, 2023

Let’s dive into the answers with some concrete examples and strategies. For example, they could be tasked with making a quick purchase over the weekend without over-analyzing their options. An Example from My Own Experience In my pursuit of creating a sense of urgency, I challenged sales representatives and leaders to do just this.

Software Review 118

Software Review Exercises Culture Agile 118

Tullio Siragusa

JULY 15, 2024

A practical example of this is when Airbnb adjusted its cancellation policies during the COVID-19 pandemic, allowing customers to cancel their bookings without penalties. Idomoo ) Design Thinking: Operationalizing Empathy and Gratitude To bring this mindset into a structured business approach, Design Thinking plays a crucial role.

Design Thinking 62

Design Thinking Software Review Culture Training 62

Tullio Siragusa

APRIL 15, 2024

Here are specific examples of how these technologies can be applied: Strategic Planning and Decision Making AI algorithms can analyze vast amounts of data to identify trends, opportunities, and threats.

Generative AI 90

Generative AI Artificial Inteligence Analysis Trends 90

Tullio Siragusa

AUGUST 8, 2022

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. Reverse-Engineering. They have the same desires and wants.

Technical Review 62

Technical Review Software Review Strategy Strategy 62

Tullio Siragusa

JUNE 17, 2024

For example, consider Patagonias purpose: Were in business to save our home planet. This guiding principle informs every decision, from product design to supply chain management. For example, a company that values transparency will encourage open communication and data sharing across teams.

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