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Most have learned their way around the design studio and the video production set. Many have built up webdevelopment and user experience capabilities. Marketing campaigns are designed to “cut through the clutter” and grab attention. It’s not a promotion; but is more akin to productdevelopment.
Think of new productdevelopment, or the parts of the company’s value chain and business model that are undergoing significant reinvention because of digital transformations. The challenge in striking the right balance is to know which method should predominate and how to design appropriate ways of working for each area.
World of Warcraft featured on the Jeopardy game show Companies should create rich and immersive website experiences, drawing from some of the techniques for game design to build brand affinity and differentiate their sites. Game designers plant a kernel that rages so strongly that a player will dedicate considerable time to it.
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