Tullio Siragusa

MAY 23, 2022

Improve Customer Success with Design Thinking. Implementing Design Thinking can help with customer success. . Design Thinking can help better focus on the demands of customers and support people’s needs by providing them with appropriate products and services. . What is Design Thinking? Solve problems. Understand people.

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Tullio Siragusa

MAY 30, 2022

Design Thinking Applied to Re-Organizations. Reorganizing a company to solve complex problems, introduce innovation, improve business operations, and identify market opportunities requires design. Design Thinking can be used as a tool to transform or reorganize a company to identify innovative solutions to current problems.

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Tullio Siragusa

OCTOBER 16, 2023

Redefining Conflict Resolution: The Design Thinking Way Business conflicts have been a staple challenge since the advent of commerce. As conflicts become more nuanced, leaders seek innovative methodologies for resolution. It prioritizes empathy, collaboration, and iterative testing to reach innovative solutions.

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Tullio Siragusa

OCTOBER 2, 2023

Blueprint for Bouncing Back: A Design Thinking Guide to Unemployment Life’s journey is peppered with unpredictable twists and turns. Incorporating Design Thinking into the Unemployment Phase Design Thinking isn’t just a buzzword for the corporate world; it can be a lifesaver during unemployment.

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Tullio Siragusa

NOVEMBER 6, 2023

AI Meets Design Thinking: Crafting a People-Centric Business Future Imagine this — a customer service agent can deeply empathize with a frustrated customer because an AI assistant analyzed the customer’s tone and background to provide insights ahead of time. The Renaissance of Empathy: Design Thinking Design Thinking emerged from this shift.

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Tullio Siragusa

JUNE 5, 2023

Orchestrating Design Thinking and AI for a People-Centric Business Future The tapestry of business evolution tells a remarkable story. Products were no longer simply created and sold; they were designed to meet customer needs and solve their problems. From the onset of marketing in the 1950s to today, we’ve seen clear transformations.

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Tullio Siragusa

FEBRUARY 6, 2023

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. Benefits of Using Design Thinking for Lead Scoring Using Design Thinking to score leads have several benefits.

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Tullio Siragusa

NOVEMBER 13, 2023

Capturing Attention in the Digital Age: A Design Thinking Approach In the modern digital landscape, attention is the new currency, surpassing traditional commodities in value. Having explored the complex landscape of the attention economy, let’s now look into how Design Thinking serves as a strategic tool in navigating this environment.

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Innovation Excellence

SEPTEMBER 5, 2023

That’s precisely the power and impact of Service Design and service blueprints. GUEST POST from Robyn Bolton What if a tool had the power to delight your customers, cut your costs, increase your bottom line, and maybe double your stock price? You’d use it, right? Yet very few people, especially in the US, know, understand, […]

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IdeaScale

AUGUST 31, 2021

It teamed up with a major consulting firm to design a social innovation challenge. Were there unexpected resources that came to the fore? That data was used in the short term to tailor responses, but UWW wanted to go further. They tapped their volunteers to come up with solutions to these invisible problems.

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Tullio Siragusa

SEPTEMBER 18, 2023

Beyond the Daily Grind: How Design Thinking Can Illuminate Your Life’s Purpose In the hustle and bustle of our daily lives, it’s easy to get caught up in the routine, to lose sight of what truly matters to us, and to wonder if there’s more to life than the daily grind. This is where the concept of “purpose” comes into play.

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Tullio Siragusa

JULY 24, 2023

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. This kind of culture encourages collaboration, creativity, and innovation, fostering an environment where everyone feels like a winner.

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Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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IdeaScale

AUGUST 29, 2018

Outside the capitalist loop, we have the proponents of social innovation – developing new things which have a demonstrable social value. Or of Jugaad – small, smart innovation for ordinary people. Experiences with Dimis are out-of-the-ordinary, designed to have a lasting and practical impact.

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Idea to Value

JULY 21, 2017

Suggested reading: This article on Effective Brainstorming , and this book by Bryan Mattimore, which elaborates our interview from the Innovation and Creativity Summit on various brainstorming techniques (premium content): 7 – Lean Innovation Management. 5 – Design Thinking. Suggested reading: .

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Paul Hobcraft

MAY 7, 2024

This is the first of these posts looking at the development, thinking and design of innovation from 1999 to today 2024, twenty-five years. Innovation can be both highly frustrating and rewarding. My question to Gemini was, “Since 1999, what main aspects of innovation in its management, design and thinking?”

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Paul Hobcraft

AUGUST 24, 2022

” Recently in Stanford Social Innovation Review, an article on the “ Adoption of Innovation ” by Benjamin Kumpf & Emma Proud is well worth the read as adopting any innovation process is a tough, slow one. So, I think their argument works if you take a standard way to design and implement programs.

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Tullio Siragusa

NOVEMBER 13, 2024

His platform was designed not just to disrupt the industry but to uplift the people within it. It helps them see the world from the perspective of their customers, employees, and even competitors, allowing for more holistic, people-centric decision-making.

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Tullio Siragusa

SEPTEMBER 16, 2024

Intention is the New Empathy: The Next Evolution of DesignThinking After more than four years evangelizing Design Thinkingand serving as an advisor to the University of Californias Design Thinking ProgramIve seen firsthand how transformative this framework can be. Design Thinking asks: What do people need?

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Tullio Siragusa

JULY 29, 2024

Design Thinking: The Smart Way to Fail, Learn, andInnovate The Cost of Learning the Hard Way Some of the greatest lessons in business dont come from textbooks or executive seminars but from real-world experimentation. The Power of Structured Experimentation Design Thinking is more than a processits a mindset shift.

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Tullio Siragusa

AUGUST 22, 2022

Gain Better User Adoption the Design Thinking Way. Companies should always consider the design of user adoption as a primary part of their entire product life cycle. What Is Design Thinking? Design Thinking assists organizations in creating value for people. Multiple methodologies move forward the Design Thinking process.

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Tullio Siragusa

FEBRUARY 26, 2024

Applying Design Thinking to Personal Growth and Innovation In today’s rapidly changing world, the ability to adapt and innovate is more crucial than ever, not just in the realm of product development but also in our personal and professional lives. It involves five key stages: Empathize, Define, Ideate, Prototype, and Test.

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Tullio Siragusa

AUGUST 15, 2022

Recession Proof Your Business the Design Thinking Way. In the present economic situation, when your business is surrounded by instability, pandemics, and disruption, planning to innovate business strategies or prepare for recessions is prudent and wise. What Is Design Thinking?

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Tullio Siragusa

DECEMBER 18, 2023

Transforming Your Business with Bottom-Up Management: The Design Thinking Way In the ever-evolving landscape of modern business, a significant shift is occurring from traditional top-down management to a more inclusive and innovative strategy: bottom-up management. Benefits This approach leads to increased engagement and motivation.

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Tullio Siragusa

JANUARY 29, 2025

io, a platform designed to unify operations, sync calendars, and automate repetitive tasks, giving employees more time to focus on what truly matters: the guest experience. Empathy inAction Flavio emphasized the role of empathy in designing technology for hospitality. His solution? He explained how Rooms101.io

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Tullio Siragusa

MARCH 24, 2025

In his work with Realized Worth, Chris helps organizations design employee volunteering experiences that do more than serve a causethey create space for reflection, humility, and cognitive dissonance. Business frameworks arent designed to feel. One of the most powerful pathways? Volunteering. It lives in people.

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Tullio Siragusa

NOVEMBER 28, 2022

Design Thinking for Startup Sales Success: A Step-by-Step Guide. By following these steps, you can create a successful sales environment that will help your start-up grow, but you can go deeper and truly differentiate yourself by applying Design Thinking to key steps to help your startup thrive.

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Tullio Siragusa

DECEMBER 12, 2022

Design Thinking for Collaboration: A COOs’ Guide to Cross-Functional Teams Innovation. Design Thinking is a problem-solving approach that involves understanding the needs and perspectives of users, prototyping, and testing potential solutions, and iterating until the best solution is found. .

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Tullio Siragusa

JULY 10, 2023

Leveraging Design Thinking for IT-Business Alignment in Prioritizing Mission-Critical Needs In the 21st-century business world, the role of IT has transitioned from a support function to a strategic driver of business success. The Power of Design Thinking Design Thinking provides a beacon of hope to bridge this IT-business gap.

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Tullio Siragusa

OCTOBER 23, 2023

Blending Metrics and Empathy with Design Thinking: The New Paradigm in Leadership The contemporary leadership environment requires a meticulous balance between quantitative evaluations and genuine human connection. With Design Thinking as the tool, a new paradigm is set to emerge, merging metrics-driven and empathy-driven leadership.

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Tullio Siragusa

FEBRUARY 26, 2025

This journey ultimately led Tullio to develop the EmpathIQ Framework a neuroscience and Design Thinking based system designed to integrate emotional intelligence into leadership, fostering self-awareness, compassion, and deeper human connection in business. This is where Tullios latest venture, aiCMO (found at aiCMO.io ), comes in.

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Tullio Siragusa

MARCH 26, 2025

From team camaraderie to personalized guest experiences, every bar is designed to deliver not just a service, but a feeling. We make people feel wonderfuland thats what they remember. At Blo, emotional connection is woven into the fabric of every location.

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Tullio Siragusa

AUGUST 14, 2023

Under Mulally’s strategic vision and the “One Ford” plan, he streamlined brands, globalized the company’s operations, and renewed focus on innovative car designs. Design Thinking: The 6th Leadership Skill Human-Centric Problem Solving: Design Thinking is a solution-focused, human-centered approach to solving problems.

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Tullio Siragusa

OCTOBER 16, 2024

Employees who understand customer pain points, organizational processes, and product development are invaluable in designing new business models that incorporate AI’s capabilities while keeping humanity at the core.

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Leapfrogging

FEBRUARY 18, 2019

Mission-driven organizations have an equal opportunity to apply the principles and practices of innovation to maximize their impact–but few take it. The obvious place to turn is innovation approaches such as design thinking , rapid prototyping , and open innovation. Principle 2: Start Small.

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Tullio Siragusa

FEBRUARY 12, 2024

Design Thinking in Education: Shaping Creative Minds for the Future In a world characterized by rapid changes and complex challenges, the traditional education model, which primarily focuses on the dissemination of knowledge, is increasingly proving to be insufficient.

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Tullio Siragusa

JULY 18, 2022

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. They also take designs from optical engineers. Optomechanical Engineering.

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