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Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

Capturing Attention in the Digital Age: A Design Thinking Approach In the modern digital landscape, attention is the new currency, surpassing traditional commodities in value. Having explored the complex landscape of the attention economy, let’s now look into how Design Thinking serves as a strategic tool in navigating this environment.

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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. Result: Blockbuster’s inability to pivot and embrace the changing trends in video consumption led to its downfall.

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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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15 most important Innovation Theories your company should be using

Idea to Value

An excellent example, outlined in the video below, is Adobe’s Kickbox program, which gives anyone who has an idea and wants to try it out a box with advice on how to approach the experiment and a pre-paid credit card with $1,000 to be used however the person wants. 5 – Design Thinking. Suggested reading: .

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Engineering the Future from Astronomy to Augmented Reality

Tullio Siragusa

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. They also take designs from optical engineers. Augmented Reality.

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This air cooling system for the slums uses plastic bottles and requires no electricity

Idea to Value

Check out the video above for a full insight. By drilling holes in a board and cutting plastic bottles (which themselves are widely available for free as a litter problem) into funnels for the air, the solution and design are simple enough that 25,000 homes have already been able to implement it. This is how the Eco-Cooler works.

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

For example, they can create bespoke campaigns that are designed to meet a client’s specific objectives, rather than relying on generic, one-size-fits-all solutions. This includes the development of targeted campaigns and the use of social media platforms to reach and engage with audiences. Click Here Blog Subscrition Here Email*