Design Strategy White Paper 
Paul Hobcraft
DECEMBER 15, 2021
as a conversation between us, where we emphasise the important linkage between innovation and strategy. We need to resolve that issue within any innovation activity, it needs a “tight” linkage to strategy. Making that real alignment of strategy and innovation provides a good base.
Tullio Siragusa
FEBRUARY 6, 2023
Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. Benefits of Using Design Thinking for Lead Scoring Using Design Thinking to score leads have several benefits.
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Paul Hobcraft
DECEMBER 22, 2021
In the fourth conversation between Jeffrey Phillips and myself around parts of the Executive Innovation Work Mat, we took on several different issues around the design, function, structure and process needs for innovation. The ability to manage innovation design, function, structure and process.
IdeaScale
JANUARY 22, 2020
Traditional approaches to creating innovation strategies are no longer providing effective solutions. NASA used this product strategy approach when manufacturing a glove worn by astronauts on spacewalks. The final design contained the same materials used for the wings worn by Victoria’s Secret runway models.
IdeaScale
OCTOBER 15, 2019
Diversity and inclusion are good ideas on many levels, but they can also drive your innovation strategy. Leaving aside the embarrassment, Nikon cut itself off from over a billion customers, all thanks to a simple lack of diversity in the product design concept. Many voices lead to stronger teams.?.
Tullio Siragusa
MARCH 6, 2023
Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.
Idea to Value
FEBRUARY 11, 2019
In the video above, I speak with Robbie Robertson, a spacial experience design expert, and Partner at Deloitte, about how office layout affects the work that people are able to do. 02:30] The scale of design capabilities at Deloitte. [05:00] 02:30] The scale of design capabilities at Deloitte. [05:00]
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