Harvard Business Review

JUNE 17, 2015

Consider the battle waged by IBM’s software development teams between competing methods for getting closer to customers. 2) Engage people who are going to use the software or service (called “sponsor users”) from start to finish through the development process. These teams are delivering updates continually.

Software Review 15

Software Review Design Thinking Software Design 15

Harvard Business Review

SEPTEMBER 10, 2015

The common approach is to incubate the business locally in Israel with a small development team, prove early product/market fit, and then build a sales and marketing organization abroad, usually in the U.S. In the old model of Israeli startups, many Israeli executive teams would hire a vice president of sales in the U.S.

Underperforming Technical Team 15

Underperforming Technical Team Technical Cofounder Marketing Culture 15

Harvard Business Review

FEBRUARY 11, 2013

They've heard from others that entrepreneurship is about persistence in the face of adversity. In the three years since I let Zoosa finally die, I've become an expert in building sales, marketing, and business development teams for early stage ventures. Do they know anything about building an app? So they dive in.

Underperforming Technical Team 13

Underperforming Technical Team Entrepreneurship Marketing Industry 13