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HBR Podcast on Disruptive Innovation

Idea to Value

Do you know what disruptive innovation is? No, I am not talking about every start-up trying to disrupt their industry. I am talking about the original theory of disruptive innovation, as outlined by Professor Clayton Christensen in his groundbreaking Harvard Business Review article in 1995.

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Why do we have difficulties to self-disrupt?

Paul Hobcraft

“Why do we always seem to have internal difficulties to self-disrupt?”. In most cases, organizations cannot self-disrupt, which is largely covered by this veritable list of constraints. Organizations often are far too close to existing markets to recognize that they are actually shifting; they ignore or miss the signs in many ways.

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5 Tech Issues That Can Slow Down Innovation

IdeaScale

In our minds, technology and innovation are interconnected. However, for every technological advancement, there seems to be a learning curve or adjustment period as we try to figure out how to implement automation into our daily lives. Technology: One Step Forward, Two Steps Back? source: pixabay.com. 1 The Devil in Design.

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What Innovators Who Create New Markets Do Differently

Harvard Business Review

Nondisruptive creation is when you create a new market without needing to tear down or displace others or your own business. There are no failed companies, lost jobs, or destroyed markets in its wake, opening a path to innovation where business and society can better thrive together.

Marketing 133
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Most corporations don’t understand how much change is created by innovation. 

Paul Hobcraft

The anticipated outcome is “incremental” change, easily adopted by existing customers and no real threat to the market, competitors or the industry. This innovation is based on existing capabilities with the intent of maintaining or growing existing shares in the existing markets.

Change 173
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Mastering the Game: Corporate Executives and the Art of Startup Investment

Leapfrogging

CVC units often focus on securing a competitive advantage by investing in startups with innovative technologies or business models that align with the corporation’s strategic goals. By engaging with and investing in startups, companies can gain insights into emerging technologies, trends, and business practices.

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Marketing When Budgets Are Down

Harvard Business Review

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term. It’s tough to see a significant increase in marketing budgets in the near term.

Marketing 101