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Offer TechnicalSupport. When employees work from the office, they will have access to a range of software and technicalsupport to help them to do their job. Under these conditions, the business can provide them with the back-end support that they need to ensure that workflow is not disrupted.
Ctrip wanted to test a WFH policy both to reduce office costs (which were becoming an increasingly high percentage of total costs due to rising rents at the firm’s Shanghai base) and to reduce the firm’s high annual rate of staff turnover (50%). Examples include coding, technicalsupport, telesales, and basic accounting.
While technology is a huge enabler of this brand of disruption, it’s more about solving problems based on user need and moving away from assumptions based on what worked in the past. There are no warranties, and it’s not yet FDA-approved, and the technicalsupport consists of a Facebook group.
It took the financial backing and technicalsupport of GE and the support of CEO Jeff Immelt to nurture this business through numerous technical and business model changes. Says Comstock, “You have to believe that energy storage has a big future.” Marketing plays a catalyst role, providing growth funding.
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