Remove Document Remove Product Strategy Remove Underperforming Technical Team
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Unleash Your Visual Superpower!

Boxes and Arrows

Developers own the code, business owns the proposition, yet design is considered a “service.” One opportunity for designers is to “own” the future, to use their unique skills to document and maintain the future state of the product. The team also keeps the design vision up to date, updating it as they learn from customers.

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Why a Thought Leadership Strategy Isn’t What Your Brand Needs

BrainZooming

My personal antipathy toward thought leadership strategy stems from a moment during corporate life. A peer was developing a “think piece” on the transportation industry’s and our company’s place role in its future. Employee Leader Strategy. Help employees develop as leaders. Humility Leadership Strategy.

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Leadership Training – Walmart Hopes for Big Impact

BrainZooming

Walmart, a brand often immersed in debates about poor employee treatment, is piloting new training for both front-line employees and in-store managers. Department managers are receiving training, greater authority, and latitude to manage their department teams. Documenting the Knowledge of Tenured Workers.

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Ideation: Anatomy of a New Product Idea

Taivara

If you have teams close to customers, working in the field, using your product everyday – they’ll often be a great source for early indicators of where existing products are missing the mark. As product managers or entrepreneurs, curiosity will ensure we always have a plan B. Good ideas often look bad.

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The Marketing Stakeholder Interview

Boxes and Arrows

If they’ve just spent hundreds of thousands of dollars on market research that doesn’t provide the answers you need, you also have the potential to make them look bad. The more brand-focused questions are things a visual or industrial designer will particularly want to know, though the answers can prove useful to the whole team.