This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Content Marketing Metrics in Marketing Strategy Content marketing isnt just about publishingits about using the right data to continually refine your message, audience targeting, and distribution strategy. Co nclusion Content Marketing Metrics turn storytelling into strategy. Join the Consultant's Master Class!
I’ll admit it: my views on innovation strategy have been dramatically shaped by working in a Fortune 500 corporation. Given that, moving to an entrepreneurial environment in 2009 was new territory when it came to learning innovation strategy lessons. 5 Innovation Strategy Lessons Learned as an Entrepreneur.
I’m excited to be speaking again this year at several Social Media Strategies Summit events. As part of the relationship with these GSMI conferences, we’ll be co-releasing several new Brainzooming eBooks on brand strategy and social media content marketing. The first of these eBooks is now available.
We were listening in on an internal innovation strategy call conducted by one of our clients. The key question was, “Where’s the beef with this innovation strategy?”. They seemed ready to jump through hoops to justify the innovation strategy to the CEO. 3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss.
It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.
We have designed several branding strategy scopes of work recently where the available time between developing strategy and implementation is tight. In these cases, a critical question arises: How do you open branding strategy development to other partner organizations to create a seamless implementation process?
What are all the change management strategy roles a change agent plays? As we worked on strategic thinking exercises to explore the company’s future vision and user experience, the change management strategy vocabulary the group used was conventional, unemotional, and lacking innovative thinking. Lesson learned.
We see seven keys to creating an innovative workplace culture where individuals are able to meaningfully contribute to the organization’s innovation strategy. It’s vital to point your innovation strategy in a direction. What is the first innovation strategy question to ask? 5 Ideas for Turning a Vision Statement into Strategy.
Two junior team members in chief of staff / program manager roles asked how to best align with senior leaders to successfully share a strategy across an organization. The Way to Successfully Share a Strategy. Facilitate objectivity when judging the effectiveness and success of early strategy implementation.
In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Define and agree on “qualified leads”. Level up your marketing automation.
The article highlighted innovation strategy options that drug companies are using to instill and support risk-taking behaviors. The innovation strategy options include cultivating company culture, celebrating failures with parties and awards, and making sure they are failing as fast as possible with sufficient learnings.
Their processes turned out to be lax and inconsistent, which resulted in their customer experience strategy being the same. 3 Steps to Developing Consistent Customer Experience Strategy Processes. Off the top of my head, I suggested the following strategy to strengthen the consistency of their customer experience strategy.
To stay competitive, many of these organizations are transforming their approach to strategy execution, ensuring they can not only survive but thrive in a dynamic and disruptive environment. Technological Advances : Innovations in AI, machine learning, and digital currencies redefine how organizations operate and meet consumer expectations.
If you’ve been pursuing a content marketing strategy for a few years, you have some content that worked and some that didn’t work when you first published it. Reviewing the most successful pieces emerging from your content marketing strategy up to now provides the opportunity to create new growth from your evergreen content.
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. Download this eBook to learn how to start improving your marketing team's data!
You’ll learn how to use these accolades to achieve positive business outcomes and do so with less waste and greater efficiency. Strategic drift Strategic drift occurs when an organization fails to adapt its strategy to changing trends and customer demands. This can result in a loss of market share and a weakened competitive position.
During this year’s presentations, I’ll be covering both brand strategy (Thursday) and social-first stories (Friday). 9 Areas to Tune-Up Your Brand Strategy for Peak Performance. Blog Topic Ideas – Social Media Content Strategy for a Large B2B Company . Listening to & Learning from Customers.
Other than dropping price, in what ways can you adapt your branding strategy to boost the benefits and reduce the costs (be they financial or non-financial) of having your company as a provider? That’s not a new branding strategy question, but it came to mind once again while heading to my car after morning mass yesterday.
The more typical adjectives that come to mind when you think about strategy planning in your organization likely include: Tedious. Do those words sound more like familiar adjectives for the strategy planning you have participated in previously? That is why we developed a new strategy planning resource just for you ! Cumbersome.
Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way.
Chatting with a mid-career professional who is at the height of job frustration, she placed a career strategy challenge on the table: “A résumé is supposed to have metrics, but I have no real metrics I can own for my contributions at my day job. I know this isn’t an isolated career strategy challenge.
This week’s “Inside the Executive Suite” from the Armada Executive Intelligence Brief newsletter highlighted two Wall Street Journal articles examining leadership strategy in light of how involved a teacher or coach should be in the details of teaching and learning. . Encourage a unique, personal path.
The business strategy focus revolved around how an executive can maintain confidences while employing confidential information to best benefit his or her organization. It is a topic relevant to any senior executive immersed in business strategy. How should you go about handling confidential information within your business strategy?
I also created and delivered a 6-part webinar series addressing The New Important for businesses trying to innovate and restart during the pandemic; the webinar series involved a 2 ½ hour combination of existing and new frameworks plus creating six eBooks in five weeks. The New Important – Strategy in a Pandemic-Shaped World.
In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Ready to impress your boss with killer results?
We worked with a client to facilitate an information technology strategy vision. From before the engagement’s launch until near the completion, we asked for strategy documents spelling out corporate priorities, objectives, and expectations. Despite repeated requests, no one ever surfaced this type of strategy document.
Romano shared an important insight into the challenge of developing strategic thinking exercises to envision future strategy: “Until you drive an EV, you are colored by 135 years of going to the gas station. 4 Strategic Thinking Exercises to Envision Future Strategy. What does your future strategy hold?
It detailed how TED and its CEO, Chris Anderson, are trying to aggressively penetrate the corporate event strategy and production market. An Event Strategy to Tell Your Stories and Ideas. If you are looking to an event strategy that creates impact but TED is not the answer, try these practices TED masters.
Download our FREE “Taking the No Out of InNOvation eBook to help generate extreme creativity and boost your creative thinking skills! For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies.
In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase.
While the conference featured stronger keynotes, these innovation strategy-focused quotes and action items from Beth Comstock resonated with me. “Strategy is a story, well-told.” ” One Thought: Strategy shouldn’t be complex, jargon-filled, and nonsensical to anyone beyond the top executives.
He said they learned over time about how to purposefully manage creative diversity most effectively. We have free Brainzooming eBooks for you to help navigate barriers and boost innovation! During the time for audience questions, I asked Michael how long it took during the four year run of M!ndspark Scarce resources ?
Learning what participants in an upcoming big meeting know, think, and believe before they come together in a large group is one tactic to strengthen team collaboration. Learn what insights the participants already have and don’t have. In the new Brainzooming strategyeBook 321 GO! ,
I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference. Download Your Free Internal Branding StrategyeBook!
However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.
We were discussing our approach for developing a specific business strategy. After completing their strategic plan a few months earlier, we’re now fleshing out a successful implementation strategy for an initiative they spelled out in the plan. Designing Strategic Planning with Your Implementation Strategy in Mind.
So we dug out some trade promotion strategies that have proven their worth when it comes to skyrocketing your sales. Trade promotion strategies that increase sales. Some of the things that your trade promotion strategy should cover for in-store displays include: Signs, banners and posters. Focus on the in-store display.
Someone downloaded a free Brainzooming strategyeBook, noting his biggest strategy challenge is “how to do a strategic planning process when you are new.” Secure copies of previous plans and strategy documents, and don’t settle for the first things people offer you. All the Strategy Roles You Need.
Before the event was set to start, she messaged me: amid her thanks for the post’s help, she mentioned planning to skip the opening keynote because it didn’t seem as if she’d learn anything. Part of the whole introvert trying to meet new people at a conference strategy depends on creating as many shared experiences with others as possible.
Download this eBook to learn about the 5 basic principles that guide every successful innovation process. Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival?
Coaching : Through team or one-on-one coaching, Agile coaches empower individuals to find their own solutions and foster a mindset of continuous learning and improvement. To dive deeper into the strategies and tools that make Agile coaches successful, download the eBook An Agile Coach Guide: Leading Change Without Formal Authority.
A Remedy from our eBook, 321 GO! In the new Brainzooming strategyeBook 321 GO! , we share common situations standing in the way of successfully implementing your most important strategies. You will learn effective, proven ways to move your implementation plan forward with greater speed and success.
The outcome from human centered innovation is increased learning about the customers you serve and how you can solve the problems they are facing. The Human Centered Innovation Learning Loop is an exploration into discovering customer problems and potential solutions, with knowledge as the desired outcome. An Agile Business Strategy.
One way to deal with a common innovation strategy barrier – fear of change and new ideas – is to disguise new ideas as your team develops and implements them. Innovation Strategy in Disguise. As an innovation leader, pursuing an innovation strategy in disguise requires a different perspective. Yes, you got that right.
Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.
We organize all of the trending information in your field so you don't have to. Join 29,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content