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Strategic Planning Tools – 600 Powerful Strategic Thinking Questions eBook

BrainZooming

Rather than hit you with an updated mega-post of 600 questions, we decided to compile the links, organize them, and share the update with you in an easier-to-use eBook: The 600 Most Powerful Strategic Planning Questions (The Brainzooming Group Uses. Branding, naming, and marketing. Branding and Marketing. Innovation. Creativity.

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81 Social Media Content Marketing Ideas – FREE eBook

BrainZooming

As part of the relationship with these GSMI conferences, we’ll be co-releasing several new Brainzooming eBooks on brand strategy and social media content marketing. The first of these eBooks is now available. FREE 81 Social Media Content Marketing Ideas eBook. Repurpose strong social media content marketing topics.

eBook 66
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Disruptive Innovation Strategy – 13 Exercises for Disrupting Thinking in New eBook

BrainZooming

13 Exercises for Disruptive Innovation Strategy: Disrupting Thinking eBook. That’s why we’re releasing the innovation strategy eBook, Disrupting Thinking – 13 Exercises to Imagine Disrupting Your Own Brand Before Someone Else Disrupts You! . Marketing strategies. Industry and market dynamics.

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No more gatekeepers

Idea to Value

Previously expensive and complicated “professional level” production equipment has been replaced by cheap or even free mass-market alternatives, which can produce at the quality previously only available to professionals. Your smartphone can likely shoot video in 4k. Visual artists can sell their artwork as NFTs.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Database Audits.

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9 Ways a Brand Can Sustain a Social-First Content Marketing Strategy

BrainZooming

It will cover creating a sustainable, social-first content marketing strategy. The three-hour workshop will take participants through typical sticking points brands face in developing effective content marketing strategy plans that start strong, build, and continue to deliver results. Finding the cool in a brand.

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5 Ways to Open Branding Strategy to Multiple Marketing Agencies

BrainZooming

5 Ways to Open Branding Strategy to Multiple Marketing Agencies. Here are five things we do to bring other marketing agencies in early to set them up for implementation success: Invite the partner organizations into all the planning activities for developing the branding strategy. Photo via Shutterstock.

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Marketing Operations Efficiency: The Essential Checklist

As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.

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AI in Sales: How AI is Transforming Go-to-Market

And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions. It’s a question that promises to drive billions of dollars in revenue opportunities over the next five to 10 years.

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.