The Future of Marketing Is Intergenerational
Harvard Business Review
FEBRUARY 16, 2024
Older consumers can’t just be an afterthought for brands — but that doesn’t mean just shifting the focus from one generation to another.
Fri.Feb 16, 2024
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Goals Are Not the Goal
Innovation Excellence
FEBRUARY 16, 2024
GUEST POST from Mike Shipulski All goals are arbitrary, but some are more arbitrary than others. When your company treats goals like they’re not arbitrary, welcome to the US industrial complex. What happens if you meet your year-end goals in June? Can you take off the rest of the year?
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Why the Tech Industry Won’t Disrupt Health Care
Harvard Business Review
FEBRUARY 16, 2024
At first glance, it looks like health care in the United States is ripe for disruption. Digital technology advances have the power to help address the shortcomings of care delivery: It costs too much, its quality isn’t what it could and should be, and millions of people live hundreds of miles from the nearest hospital and/or don’t have a primary care doctor.
Want to Put AI to Work? Prime Your Organization With These 5 Shifts
Planview
FEBRUARY 16, 2024
If AI poses one problem for leaders, it’s that there are too many opportunities. How do you select the right path for your organization out of all the available paths while keeping AI use responsible and ethical? Pair these considerations with internal and external pressures to rapidly adopt generative AI and scale it, and leveraging AI is easier said than done.
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Speaker: Maher Hanafi, VP of Engineering at Betterworks & Tony Karrer, CTO at Aggregage
Executive leaders and board members are pushing their teams to adopt Generative AI to gain a competitive edge, save money, and otherwise take advantage of the promise of this new era of artificial intelligence. There's no question that it is challenging to figure out where to focus and how to advance when it’s a new field that is evolving everyday. 💡 This new webinar featuring Maher Hanafi, CTO of Betterworks, will explore a practical framework to transform Generative AI prototypes into
Stop Basing Your Self-Worth on Other People’s Opinions
Harvard Business Review
FEBRUARY 16, 2024
Self-worth is our set of core beliefs about our value as a human being. It’s how we see ourselves and who we perceive ourselves to be. People differ in what they believe they must be or do to have worth or value. When we externalize our self-worth, we get emotionally and chemically rewarded when we succeed. This inevitably turns into a never-ending loop in pursuit of instant gratification.
Impact of Culture on our Thinking
Rmukesh Gupta
FEBRUARY 16, 2024
The teacher, philosopher, J Krishnamurthy’s insight on the impact of culture on our thinking is deep and I believe right on target. We are social beings and our evolutionary biology still plays a significant role in how we show up, think and act in social settings. This in turn has an impact on what we think about, how we think about it and what are the boundaries within which we think about it.
How to measure and improve product success after launch
Sopheon
FEBRUARY 16, 2024
So you’ve done your market research, you’ve developed your genius new product and you’ve just launched it for all the world to experience.
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