Is Design Thinking dead?
Idea to Value
JANUARY 15, 2024
A few weeks ago, I saw an article in Fast Company about the layoffs at IDEO , one of the world’s most respected Design Thinking firms. In fact, IDEO was one of the pioneers of Design Thinking back in the late 1970s, but the process of using Design Thinking as part of innovation work really exploded in the 1990s and 2000s. The rise of Design Thinking and IDEO Back then, Design Thinking was seen as a way to incorporate more human insights into the innovation process, which often struggled wh
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