Mon.Jan 01, 2024

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Harnessing the Scarcity Principle: Driving Innovation through Consumer Psychology

Innovation Excellence

GUEST POST from Chateau G Pato In today’s fast-evolving business landscape, innovation has become the lifeblood of success. In order to stay ahead of the competition, companies must continuously find new ways to captivate consumers and create lasting impact. One powerful strategy that businesses can employ is leveraging consumer psychology, specifically the scarcity principle.

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The Resolution Myth

Stephen Shapiro

Welcome to 2024. We’ve been told that because it’s a new year, it’s time for a new you. But before you set those resolutions, consider the fact that only 8% of people are always successful in achieving the desired results. 92% fail! 24% (one in four people) NEVER succeed and have failed on every resolution every year. That’s pretty depressing.

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Four Ways To Empower Change In Your Organization

Innovation Excellence

GUEST POST from Greg Satell In 1957, Ken Olsen founded Digital Equipment Corporation (DEC) with his MIT classmate, Harlan Anderson, and by the 1960s, the company had pioneered the minicomputer revolution. Much cheaper than IBM mainframes, but still powerful enough to be useful, these machines helped make DEC one of the world’s leading technology companies.

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