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I hear this a lot in product meetings: “You know what we need to do?” Before the conversation goes a sentence further, I’ll ask, “What problem are you trying to solve?” If their response is silence or a puzzled look, the discussion’s over. Here’s why: A product without a problem isn’t product innovation. A cool idea, perhaps, but not a product.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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Why Old Technologies Are Sometimes Still the Best Ones GUEST POST from John Bessant Close your eyes and imagine for a moment a computer room in the early days of the industry. Chances are you’ll picture large wardrobe-sized metal cabinets whirring away with white-coated attendants tending to the machines.
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Why Old Technologies Are Sometimes Still the Best Ones GUEST POST from John Bessant Close your eyes and imagine for a moment a computer room in the early days of the industry. Chances are you’ll picture large wardrobe-sized metal cabinets whirring away with white-coated attendants tending to the machines.
We’ve been coaching professionals on using ChatGPT for their projects in their work. We’ve created a number of demonstration videos and even a short online ChatGPT AI innovation course. Here’s an example of a video demonstration ChatGPT course module. Now, we’d like to offer a live virtual workshop that will help our participants learn ChatGPT and how to use this tool (and other similar generative AI tools) in their work for their own unique projects and programs.
According to TSIA’s 2023 Professional Services Benchmark , services account for 25% of overall B2B tech revenue, on average. Professional services (I.e., implementation, integration, customization, business, and process consulting) account for 58% of services revenue, with an average annual growth rate of 32%, compared to 26% average annual growth rate for technology products.
One of the hardest things we notice amongst the dozen of companies we worked with, is creating a structured approach to validating business models, or business ideas. In this blog, we discuss how to start with business model validation. Also, we provide a template so you can start validating your business model immediately. Validating a […] The post How to start with business model validation today?
GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.
To power our world for today and tomorrow, it’s important to innovate the way we deal with energy. While global pressures and demand cause price rises for consumers and tough questions for operators, we’ve collated the latest from the experts on innovation in energy for 2023.
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