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Innovation is certainly a complex and dynamic process that involves many factors and actors and I certainly feel it has been shifting in its focus. I have been thinking of where we have been placing the emphasis over the past ten years. I decided to ask GPT-4 what major shifts have occurred in how we approached innovation ten years ago and today. It was suggested that these were the following.
When speaking with founders and CEOs, we often hear concerns like this: My project manager is losing confidence in the development team. The PMs are seeing late deliveries and bugs that suggest the devs just aren’t capable enough. I think that poor communication and differing team cultures might be part of the problem, but how can I know for sure? It’s a good question.
The oldest and still the most powerful tactic for fostering critical thinking is the Socratic method, developed over 2,400 years ago by Socrates, one of the founders of Western philosophy. The Socratic method uses thought-provoking question-and-answer probing to promote learning. It focuses on generating more questions than answers, where the answers are not a stopping point but the beginning of further analysis.
The Personality of a Business: More Than Just a Brand Image What makes you loyal to a brand? It’s more than just their products. In our day-to-day life, we often ascribe personalities to the people we meet — the cheerful neighbor, the meticulous colleague, or the compassionate friend. Just as individuals radiate distinct personalities, businesses too emanate unique auras.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
With generative AI, the technology game has changed — suddenly everyone is a potential programmer. But as we travel these technological leaps forward, there’s still a fundamental, longstanding capability every organization will need to realize AI’s true potential: judgment. That idea of judgment in the age of AI was a central tenet of the work of the authors’ late colleague, visionary friend, and longtime HBR contributor Alessandro Di Fiore.
GUEST POST from Greg Satell In the 1970’s and 80’s, business investment in computer technology were increasing by more than twenty percent per year. Strangely though, productivity growth had decreased during the same period. Economists found this turn of events so strange that they called it the productivity paradox to underline their confusion.
The Covid-19 pandemic brought many global supply chains to a halt. And as we emerged from the pandemic, many companies overcorrected by adopting “just-in-case inventory management.” What’s more, when consumer confidence varies widely from month-to-month and demand remains volatile, it is difficult for businesses to plan. In the apparel sector, for example, buyers must place peak-season orders six months in advance.
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Business Innovation Brief brings together the best content for business innovation and strategy professionals from the widest variety of industry thought leaders.
The Covid-19 pandemic brought many global supply chains to a halt. And as we emerged from the pandemic, many companies overcorrected by adopting “just-in-case inventory management.” What’s more, when consumer confidence varies widely from month-to-month and demand remains volatile, it is difficult for businesses to plan. In the apparel sector, for example, buyers must place peak-season orders six months in advance.
The question of whether we are truly creative or just following God's predetermined path has been a matter of debate for centuries. As a writer, I often wonder if my words are truly a creation of my own or predetermined by God's plan. This paradox of creativity is not limited to writers but applies to all forms of art, music, and innovation.
A well-managed innovation portfolio drives ongoing innovation success. The Innovation Portfolio Management Playbook is designed to help you design, manage, and report on your innovation portfolio effectively. Inside, you’ll find helpful definitions, proven methodologies, and a variety of tools that you can start using today.
Google Analytics 4 is here. The latest iteration of the powerhouse web analytics tool, known as GA4, might be leaving you wondering, “What does this mean for me and my business?” In this landscape of ever-evolving technologies, it can be difficult to keep track of the most important changes and the impact they have on your teams. At Brunner, we have helped dozens of clients across a range of industries manage the transition to Google Analytics 4.
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