Innovation Excellence
DECEMBER 22, 2024
GUEST POST from Howard Tiersky Each year, I sit through dozens of hours of research sessions with consumers. If there is one theme, I hear consistently it’s that consumers expect the brands they engage with to provide a flawless digital experience in their interactions.
Rmukesh Gupta
DECEMBER 22, 2024
I read a recent blog post on Gapingvoid based on a quote by Rory Sutherland: “Be good at two things.” – Rory Sutherland I think this is a great advice if we want to stand out in a world filled with experts. If we are an expert in a specific topic, the chances are that we will find thousands more who are either as much an expert in that topic as we are.
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