Harvard Business Review

JANUARY 3, 2025

Corporate executives often use war metaphors like declaring war on the competition to project strength and confidence in their strategies. Research reveals that these aggressive metaphors may provoke negative reactions from a critical audience: financial analysts. After analyzing nearly 1,000 acquisition announcements, the authors find that war-related language tends to trigger negative reactions from analysts, who see it as a sign of excessive risk.

Competition 121

Competition Study Project Strategy 121

Innovation Excellence

JANUARY 3, 2025

GUEST POST from Mike Shipulski All-or-nothing thinking is exciting well launch a whole new product family all at once and take the market by storm! But its also dangerous if we have one small hiccup, all turns into nothing in a heartbeat.

Marketing 92

Marketing Innovation 92

Harvard Business Review

JANUARY 3, 2025

A new study suggests that employers overestimate how informed employees feel when they agree to policies, contracts, and even extra tasks at work — which can result in disengagement and turnover.

Policies 92

Policies Study Generative AI Leadership 92

Acuvate

JANUARY 3, 2025

Introduction In the fast-paced business environment, effective communication is essential for ensuring smooth operations. Whether it’s handling order modifications, tracking shipments, or addressing maintenance requests, email remains a vital channel for information exchange. However, managing the sheer volume and variety of emails can overwhelm teams, resulting in delays, errors, and inefficiencies in managing critical tasks.

Data 52

Data System Training Artificial Inteligence 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Marketing

Harvard Business Review

JANUARY 3, 2025

Don’t get blamed for their unreliability.

Management 88

Management 88

Innovation Excellence

JANUARY 3, 2025

After a week of torrid voting and much passionate support, along with a lot of gut-wrenching consideration and jostling during the judging round, I am proud to announce your Top 40 Innovation Bloggers of 2024: Greg Satell Greg Satell is a popular speaker and consultant.

Innovation 79

Innovation Design Thinking Design Marketing 79