Change Always Involves Strategic Conflict. Here’s How You Build Strategies To Win:
Digital Tonto
APRIL 7, 2024
The biggest misconception about change is that once people understand it, they will embrace it. That’s almost never true. If you intend to influence an entire organization, you have to assume the deck is stacked against you. You not only need to build support for an alternative vision of the future, you have to undermine the forces supporting the status quo.
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