Mon.Oct 14, 2024

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Why Marketers Are Spending Less on Social Media

Harvard Business Review

A bi-annual poll of U.S. marketing leaders found that social media investments have declined to their lowest level in seven years. An analysis of poll data suggests that lack of strategy fit, weak returns, and new competition from retail media may help explain this dip. Researchers leverage their findings to offer suggestions to marketers on how to overcome past strategy misalignment in order to continue to benefit from social media’s immediacy and pervasiveness, including through the use of Gen

Marketing 110
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Innovation is Combination

Innovation Excellence

Silicon Valley’s Innovator’s Dilemma – The Atom, The Bit And The Gene GUEST POST from Greg Satell Over the past several decades, innovation has become largely synonymous with digital technology.

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What Employers Get Wrong About How People Connect at Work

Harvard Business Review

Four important kinds of connection happen in organizations — but leaders usually only focus on one.

Resources 101
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Five Priorities Is Probably Too Many

Michael Roberto

Willie Pietersen, retired CEO of businesses Lever Foods, Seagram USA, and Tropicana has written a column for Fortune in which he argues that many leaders proclaim too many priorities. The article is titled, " You can’t have 5 priorities—even Steve Jobs and Bob Iger couldn’t." He writes: During my 20 years as the CEO of various enterprises, I developed an ingrained habit.

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How To Select the Right Software for Innovation Management

Finding the right innovation management software is like picking a racing bike—it's essential to consider your unique needs rather than just flashy features. This oversight can stall your innovation efforts. Download now to explore key considerations for success!

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Season 10 of Women at Work Starts October 21

Harvard Business Review

Stay tuned for eight episodes that speak to both the practical and emotional sides of women’s experiences at work.

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How critical Dynamic Ecosystems are to any Ecosystem Design

Ecosystems4Innovating

The importance of Recognizing Dynamic Ecosystems We recognize the need for business to embrace change and thrive through adaptation in a rapidly evolving business landscape does require a very dynamic environment. Dynamic Ecosystems are central to providing the engine to collaborations, adaptation and future leadership. Its central role is to build constant adaptation and resilience, pushing to create increasing value through discovery and extraction throughout the entire ecosystem, and providin

Design 64