Are you selling “Vitamins” or “Painkillers”?
Idea to Value
SEPTEMBER 4, 2024
Many startups and innovators struggle to sell their products once they launch. Often, this is because while they love the idea for the product they have come up with, it is not actually solving a problem which the user perceives in their own lives. But how is it possible that intelligent, hardworking teams can make such glaring errors? Especially when they themselves can list all of the real, tangible benefits that their innovative solution brings?
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