The Best Way To Overcome Resistance And Defeat Doubters: Start with a Resistance Inventory
Digital Tonto
JULY 14, 2024
The story of Blockbuster video is one that is often repeated, but rarely understood. The CEO, John Antioco, did not, as is frequently assumed, ignore the Netflix threat but devised an effective strategy to meet it head on. However, tensions with shareholders eventually boiled over, a salary dispute led him to resign and the strategy was abandoned. Antioco’s mistake wasn't a lack of a market strategy, but a lack of a resistance strategy.
Let's personalize your content