We Have Decades Of Research Telling Us How Change Works. We Need To Start Following The Evidence
Digital Tonto
SEPTEMBER 8, 2024
The biggest misconception about change is that once people understand it, they will embrace it. That’s almost never true. If you intend to influence an entire organization— or even an entire society—you have to assume the deck is stacked against you. The status quo has had years—and sometimes decades or longer—to build connections and form networks.
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