We Need To Rethink The Myth Of Macintosh And Xerox PARC
Digital Tonto
JANUARY 28, 2024
In the late 1960s, Xerox faced a problem without a clear solution. With many of its key patents expiring, it was losing its chokehold on the industry it had created. That’s what led its visionary CEO, Peter McColough, to create PARC, which invented breakthrough technologies, incredible profits and saved the company. Yet many see it as a cautionary tale because of all the possibilities it wasn’t able to pursue.
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