Digital Tonto

APRIL 28, 2024

In one of my favorite essays the physicist Richard Feynman wrote, “The first principle is that you must not fool yourself—and you are the easiest person to fool. So you have to be very careful about that.” I can think of no greater example of this simple axiom than the practice of change management, especially with regard to communication. There is an enormous track record of failure—study after study finds that the vast majority do not succeed.

Case Study 160

Case Study Study LEAN Tips 160

IdeaScale

APRIL 28, 2024

Innovation in healthcare has become a necessity in recent years as the healthcare industry has been facing several challenges. With the advent of new technologies and medical breakthroughs, it's high time for the healthcare sector to embrace innovative ideas to improve patient care and outcomes.

Innovation 130

Innovation Industry Technology 130

Innovation Excellence

APRIL 28, 2024

GUEST POST from Dennis Stauffer One of the things that all sound innovation processes have in common is some way to iterate. To repeatedly work through a process that allows you to refine whatever you’re trying to create. That might be building a prototype, testing it and building another version based on what you’ve learned.

Innovation Processes 100

Innovation Processes Learning Innovation Leadership 100

Flying Fish Lab

APRIL 28, 2024

While traditional advertising methods have long been the go-to marketing channel for many businesses, the rise of brand activation has unveiled a new dimension to marketing strategies. The former relies on one-way communication to build widespread brand awareness whereas the latter focuses on immersive experiences that engage consumers on a deeper level.

Engagement 52

Engagement Marketing Industry Strategy 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Marketing

Rmukesh Gupta

APRIL 28, 2024

In the past few days, I have written about the importance and power of stories and how important telling stories can be for leaders. Today, let’s explore why stories work. What is it about stories that make them such great transport for ideas and help shift states. For us to understand why stories work, we need to first understand how our brain works.

Leadership 52

Leadership 52

Innovating4Energy

APRIL 28, 2024

Powering the Future with Advanced Energy Solutions The World Economic Forum Advanced Energy Solutions Group is the catalyst for bringing together outstanding change makers, entrepreneurs, financiers and innovators from across the world and recently had one of its meetings to stimulate and encourage this initiative further. Why? There are enormous opportunities in the clean energy transition but also so many current barriers and pitfalls.

Policies 52

Policies Groups Collaboration Meeting 52