Wed.Aug 28, 2024

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How to Craft a Memorable Message, According to Science

Harvard Business Review

Numerous researches have shown that we forget much of what we experience in a day. Knowing this, how do you create messages so there is a better chance of people remembering them? The author uses concepts from memory science to help you craft messages — whether it’s a presentation, an email, or a speech — that will be likely to stick. One way to craft a memorable message is to chunk it up.

How To 126
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Errors You May Be Making in Your Customer Experience

Innovation Excellence

GUEST POST from Howard Tiersky Maintaining a website or mobile experience with a high degree of usability is essential to maximize business outcomes, and people who are frustrated often take for granted how easy it is in the digital world to simply click over to a competitor.

Design 82
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Is Your Organizational Transformation Veering Off Course?

Harvard Business Review

Nearly all transformation efforts face significant challenges that can derail the whole program. These can range from exogenous shocks, such as inflation, supply-chain disruption, or political events; operating-model issues, such as the need to change technology, governance, or ways of working; or human dynamics, such as employee confidence in or ownership of the change.

Course 119
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Brand Strategy Lessons from Super Bowl Ads

Harvard Business Review

Setting clear goals and understanding how to measure your ROI are key to a successful Super Bowl ad.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Are You Ready to Be a Leader?

Harvard Business Review

If you want to lead, ask yourself these questions first.