How AI Can Help Sales Teams Craft More Personalized Pitches
Harvard Business Review
NOVEMBER 28, 2023
In the past, hours of leg work and research were required to create relevant and resonant sales interactions. With seller time at a premium, this sort of intensive prep work typically falls by the wayside for average sellers. But advances in AI are fast removing the excuse that this type of prep is too time-consuming. Modern sales platforms have the potential to help the average seller get to expert-level preparedness, in a fraction of the time, increasing their relevance and credibility with bu
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