Wed.Apr 09, 2025

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Customer Experience Maturity Model Template for Business

Leapfrogging

What is a Customer Experience Maturity Model? The Customer Experience Maturity Model (CX Maturity Model) is a strategic framework used to evaluate and improve how effectively a company delivers consistent, personalized, and meaningful experiences across the customer journey. It assesses an organizations current level of customer experience (CX) capability and provides a roadmap for evolving toward a more customer-centric, data-driven, and experience-led culture.

Roadmap 130
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From Resistance to Reinvention

Innovation Excellence

Overcoming Cultural Barriers to Transform Innovation Capability GUEST POST from Noel Sobelman For large, established companies, driving innovation is more than a strategic priority, its a necessity for survival in competitive and fast-changing markets. Yet, fostering innovation in a legacy organization can be a daunting task, especially when cultural inertia stands in the way.

Culture 105
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Customer Journey Mapping Template for Business

Leapfrogging

What is Customer Journey Mapping? Customer Journey Mapping is a strategic tool that visually represents the entire end-to-end experience a customer has with a brand , from the initial awareness stage through to purchase, post-sale engagement, and beyond. It outlines every interaction, emotion, need, and pain point a customer experiences as they move through different stages of the journey.

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Defrosting the Workplace: Why Warm Leadership Is the Future of Organizational Growth

Tullio Siragusa

Defrosting the Workplace: Why Warm Leadership Is the Future of Organizational Growth In a world defined by volatility, rapid change, and increasing digital disconnection, many organizations are asking the same question: What kind of leadership do we need now? The answer may not lie in new technology or performance metricsbut in something profoundly human.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Content Marketing Strategy Template for Business

Leapfrogging

What is a Content Marketing Strategy? A content marketing strategy is a comprehensive plan that outlines how an organization will create, publish, distribute, and manage content to attract, engage, and retain a clearly defined audienceand ultimately drive profitable customer actions. It aligns content with business goals, target audiences, brand voice, and customer journey stages , ensuring that every piece of content serves a strategic purpose.

Marketing 130
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Intellectual Generosity: Why Sharing Ideas Creates More Value Than Protecting Them

Phil McKinney

Every innovator eventually faces the same question: Should I protect this idea or share it freely? For most of my career, I watched people fiercely guard their intellectual property, insisting on NDAs before even hinting at their concepts. I chose a different path—and discovered something counterintuitive that transformed my approach to innovation.

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How People Are Really Using Gen AI in 2025

Harvard Business Review

The top 100 applications for LLMs, according to users.

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When One of Your Employees Is Working Against You

Harvard Business Review

Some employees don’t just cause problems—they create them on purpose.

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The Tariff Wars Just Upended Your Supply Chain. Here’s How to Adapt.

Harvard Business Review

Steps leaders can take to prepare for short- and long-term challenges ahead.

How To 16
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Bringing Innovation to an Underserved Market

Harvard Business Review

The feminine care market saw little to no innovation for decades—until Thinx, Inc. came along.

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The Benefits of Innovation in Times of Crisis

Innovation is key to overcoming crises. This guide outlines how businesses can navigate uncertainty by adapting strategies, embracing open innovation, and strengthening resilience. Learn how to reassess business models, engage external expertise, and build a robust innovation ecosystem. Explore the three phases of crisis response—from immediate adaptation to long-term transformation—and discover how collaboration accelerates progress while reducing costs.