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What is the Build-Measure-Learn Loop? The Build-Measure-Learn Feedback Loop is a core concept from the Lean Startup methodology, designed to help organizations test new ideas quickly and learn from real customer feedback. The process breaks innovation into three continuous phases: build a prototype or solution, measure how it performs, and learn from the results to refine the product or strategy.
Each year, tens of thousands of new products hit the marketand the vast majority fail. According to acclaimed Harvard Business School professor Clayton Christensen, around 95% of new product launches dont succeed (Source: Forbes ). In many cases, its not due to a lack of creativity, but a lack of clear direction. Without a focused approach, product innovation becomes a gamble instead of a growth strategy.
What is the Value Proposition Canvas ? The Value Proposition Canvas is a strategic innovation tool designed to ensure that a product or service aligns closely with what customers truly want and need. This framework consists of two interconnected parts: the Customer Profile and the Value Map. Together, they allow organizations to visualize how their offerings directly address customer desires and challenges.
Emotional connection isnt just a nice-to-haveits the core of effective marketing. In our 50th Producer Series episode of The Bliss Business Podcast, we dive deep into how brands can stop chasing clicks and start building real relationships. Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski In this episode, we unpack: + Why purpose and emotional resonance outperform transactional tactics + How tools like aiCMO are helping marketers craft campaigns that feel more human + The truth behind
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
What is Rapid Prototyping? Rapid Prototyping is a method used to quickly create physical or digital models of a product idea using tools like CAD (Computer-Aided Design), 3D printing, and iterative development software. It enables organizations to test form, fit, and function in the early stages of product development, helping teams refine concepts based on real user interactions.
What is SCAMPER? SCAMPER is a structured ideation tool designed to enhance creative thinking and innovation by prompting systematic questions around an existing product, service, or process. The acronym SCAMPER stands for Substitute, Combine, Adapt, Modify (or Magnify/Minify), Put to another use, Eliminate, and Reverse (or Rearrange). Each of these seven categories is used to reframe a problem or opportunity, unlocking new possibilities that may not be immediately obvious.
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What is SCAMPER? SCAMPER is a structured ideation tool designed to enhance creative thinking and innovation by prompting systematic questions around an existing product, service, or process. The acronym SCAMPER stands for Substitute, Combine, Adapt, Modify (or Magnify/Minify), Put to another use, Eliminate, and Reverse (or Rearrange). Each of these seven categories is used to reframe a problem or opportunity, unlocking new possibilities that may not be immediately obvious.
What is Six Thinking & Listening Hats? Six Thinking Hats, also known as Listening Hats, is a structured problem-solving and decision-making framework developed by Edward de Bono. It encourages individuals and teams to look at problems or opportunities from six distinct perspectives, each symbolized by a colored hat. This approach promotes parallel thinking, where participants explore different angles of a situation one at a time, rather than engaging in adversarial or chaotic discussions.
Ever wonder why that brilliant engineer suddenly seems lost as a manager? Or why your organization’s innovation team that once sparked with creativity now drowns in processes and reports? You might be witnessing the Peter Principle in action, and it could be quietly sabotaging your most promising talent and innovative initiatives. What Is the Peter Principle?
What is the Innovation Matrix? The Innovation Matrix is a strategic tool used to assess an organizations ability to generate and execute new ideas. It evaluates two key dimensions: innovation competence (the capability to develop new ideas and solutions) and innovation commitment (the willingness to invest in and support innovation across the organization).
Innovation is key to overcoming crises. This guide outlines how businesses can navigate uncertainty by adapting strategies, embracing open innovation, and strengthening resilience. Learn how to reassess business models, engage external expertise, and build a robust innovation ecosystem. Explore the three phases of crisis response—from immediate adaptation to long-term transformation—and discover how collaboration accelerates progress while reducing costs.
In an era of tightening budgets and increasing demands, federal agencies face a critical challenge: reducing costs while maintaining essential services. Traditional cost-saving measures often overlook one of the most valuable resources available - the collective intelligence of employees.
What is the Innovation Horizons Model? The Innovation Horizons Model is a strategic framework that guides organizations in balancing immediate operational excellence with long-term innovation. It divides innovation efforts into three distinct horizons: Horizon 1 (short-term optimization), Horizon 2 (mid-term expansion), and Horizon 3 (long-term transformation).
GUEST POST from Shep Hyken How important are online ratings and reviews? Our annual customer experience research found that 85% of U.S. customers say ratings and reviews help them decide if they want to make a purchase. Thats almost nine out of 10 customers!
What is Minimum Viable Product? A Minimum Viable Product (MVP) is the most pared-down version of a new product that includes only the core features necessary to test its value proposition with real users. It is not a prototype or a final version; rather, it is a functioning, testable release aimed at generating user feedback as quickly and efficiently as possible.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Building a new Interconnected Business Ecosystem Design I have recently been reworking my views on Business Ecosystems in their thinking and design. They are recognizing a fundamental shift in how we approach problem-solving and value creation. We need to continue to urge businesses to move away from often isolated, linear models towards this thinking and design, forming around being interconnected, base on dynamic systems.
What is Financial Modeling? Financial Modeling is the process of building mathematical representations of a businesss financial performance. These models forecast key metrics such as revenue, expenses, cash flow, and profitability over time, allowing organizations to make data-driven decisions. Financial modeling is particularly essential in innovation projects, where investments must be justified, resources need to be allocated wisely, and potential returns must be clearly understood before exe
The role of R&D software in modern research and development R&D management software creates oversight for managers along the entire lifecycle of research projects, from ideation to commercialization. These platforms enable different research & development groups to collaborate efficiently, ensuring seamless communication across departments and external partners.
What is the Business Case Development Template? A Business Case is a structured document or presentation that evaluates the merits of a proposed project or initiative. It outlines the rationale for pursuing the opportunity, defines strategic objectives, and analyzes the expected benefits, costs, risks, and return on investment. A well-developed business case provides stakeholders with the information needed to make informed decisions about whether to move forward with a project.
The DHS compliance audit clock is ticking on Zero Trust. Government agencies can no longer ignore or delay their Zero Trust initiatives. During this virtual panel discussion—featuring Kelly Fuller Gordon, Founder and CEO of RisX, Chris Wild, Zero Trust subject matter expert at Zermount, Inc., and Principal of Cybersecurity Practice at Eliassen Group, Trey Gannon—you’ll gain a detailed understanding of the Federal Zero Trust mandate, its requirements, milestones, and deadlines.
Innovation is not about generating fancy ideas. Its about translating knowledge into action using structured systems, tools, and data. Thats where innovation intelligence plays a crucial role in modern business. By combining internal and external information, innovation intelligence helps businesses develop proven growth strategies. It turns scattered data into focused insights that drive educated, faster, and more secure innovation practices.
What is the 7C Compass Marketing Model Template? The 7C Compass Model , developed by Koichi Shimizu , is a comprehensive framework in marketing that redefines how companies approach their customers and the broader market environment. Unlike traditional marketing models such as the 4Ps (Product, Price, Place, Promotion), the 7C Compass Model emphasizes customer-centricity and strategic alignment with internal and external factors that influence marketing success.
What is the AIDA(R) Marketing Model Template? The AIDA(R) Model is a classic marketing framework that describes the stages a customer goes through during the buying process, from initial awareness to final purchaseand beyond. Originally developed in the late 19th century by advertising pioneer E. St. Elmo Lewis , the model has evolved into a reliable guide for structuring marketing communication and customer engagement strategies.
What is the BCG Matrix Marketing Model Template? The BCG Matrix , also known as the Growth-Share Matrix , is a strategic marketing tool developed by the Boston Consulting Group in the 1970s. It helps organizations analyze their product portfolio and allocate resources effectively by classifying products or business units based on market growth rate and relative market share.
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
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