Fri.Jun 28, 2024

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The New Rules of Marketing Across Channels

Harvard Business Review

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse. While marketing has evolved since the proliferation of the Internet, in the echoverse, a diverse network of human and nonhuman actors — consumers, brands, AI agents, and more — continuously interact, influence, and reshape messages across digital platforms.

Marketing 114
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Success Requires You to Make Time for the Truth

Innovation Excellence

GUEST POST from Mike Shipulski Company leaders deserve to know the truth, but they can no longer take the time to learn it.

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3 Ways to Build a Culture That Lets High Performers Thrive

Harvard Business Review

Many companies build cultures that are focused on controlling the output of low performers, rather than growing and unlocking everyone’s skills. This approach is low-ROI and ultimately problematic for high-performance cultures. Leaders spend an inordinate amount of time handholding their least productive colleagues, instead of helping their strongest contributors move faster and do more.

Culture 108
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Top 5 Questions About the Project to Product Shift

Planview

When delivery time is slow and unpredictable, demand exceeds capacity, and constraints and dependencies are poorly understood, it’s hard to deliver fast or pivot quickly. And now, paired with a sluggish economic environment, these factors put increasing pressure on anyone who’s focused on creating and delivering business value faster (read: everyone).

Project 59
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How to Easily Navigate Crypto Accounting in the Web3 Era

Speaker: Aaron Jacob, VP of Accounting Solutions & Reagan Cook, GTM Lead

Are you struggling to navigate the complexities and challenges that come with crypto accounting? 🤔 This new webinar will cover everything businesses need to know to get started with crypto accounting after incorporating crypto into their business models! Industry experts Aaron Jacob and Reagan Cook of TaxBit will thoroughly explore the prevalent operational hurdles encountered by accounting teams when interacting with crypto on the books, and detail how software solutions can effectively

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The Origins of Lean and What It Means for Corporations Today

ITONICS

The Lean methodology offers powerful tools for driving efficiency, agility, and innovation. Its principles are rooted in the meticulous practices of the Toyota Production System and later adapted to the demands of software development, startups, and—most recently—corporations. As companies face increasing pressures to deliver high-quality products quickly and economically, understanding the origins and evolution of Lean methodologies provides valuable insights into their enduring relevance and a

LEAN 66
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Essential Operational Excellence Leadership Behaviors

Kainexus

Operational excellence is a management philosophy that focuses on continuously improving an organization's processes, systems, and workflows to optimize performance and deliver value to customers. Operational excellence happens when an organization consistently and reliably outperforms the competition through constant improvement and a dedication to customer value.