GenAI Can Help Companies Do More with Customer Feedback
Harvard Business Review
APRIL 29, 2024
Companies that are struggling to find the right place to deploy new AI tech should consider use cases involving “voice of the customer” applications — parsing, interpreting, and responding to customer input from all different channels. They are typically easier to implement than employee productivity use cases because they don’t require as much behavior change, and easier to measure improvements in economic value because improving customer satisfaction often has a financial payoff.
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