Tue.Sep 03, 2024

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What is User Engagement? Definition, Strategies, Why It Matters, and How to Improve It

IdeaScale

Table of Contents In today's digital landscape, user engagement has become a critical factor for businesses looking to build strong, lasting relationships with their audiences. Whether you're running an online platform, a mobile app, or a website, keeping your users engaged is key to driving growth and fostering brand loyalty.

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Can AI Assistants Add Value to Your Sales Team?

Harvard Business Review

AI assistants are transforming sales by acting as digital coaches, analysts, and advisors to salespeople. They analyze sales pitches and provide personalized feedback, helping salespeople refine their communication and engagement strategies. By leveraging AI’s analytical and verbal-visual capabilities, companies can drive customer engagement, increase conversion rates, and enhance overall sales performance.

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How to Build Innovation Resilience in Uncertainty

Innovation Excellence

Reality Strikes Back GUEST POST from Robyn Bolton “This time feels different.” I’ve been hearing this from innovation practitioners and partners for months We’ve seen innovation resilience tested in times of economic uncertainty and geopolitical volatility. We’ve seen it flourish when markets soar and capital is abundant.

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7 Questions to Ask When Weighing a Job Offer

Harvard Business Review

You got the job offer! Now you have to decide whether or not to take it. It’s impossible to predict exactly how a job will turn out, but asking the right questions of yourself and others can give you a clearer picture of what to expect. In this article, the author shares advice from two experts and offers seven questions to ask to help you make an informed decision and to help prevent future regrets: 1) What am I overlooking?

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How To Set Up Innovation So That It Aligns With And Enables Corporate Strategy

Speaker: Paul Heller

Most innovation work proceeds independently from company strategy. As a result, the products that arrive in the market are not well aligned with the company’s goals. This challenge is particularly significant in organizations with transformation-oriented strategies, where innovation must directly support growth, scalability, and strategic pivots. In this session, we will discuss why innovation in large companies is so often not aligned with the company’s strategy and what innovation leaders, pro

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Why Business Ecosystems are highly valuable to think through.

Ecosystems4Innovating

Thinking through Business Ecosystems Business ecosystems have grown in real importance for me to focus upon. Alone on this site I have written around 200 plus posts that relate to ecosystems and platforms since 2016 when I started separating my innovation thinking with this business ecosystem one. Today, I have turned full circle, there is a need for merging these back but into innovation ecosystems for one and business ecosystems for the other, to explain different essential value parts.

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Making Omnichannel Work for Luxury Retail

Harvard Business Review

Achieving true omnichannel excellence in luxury retail is a formidable challenge due to the inherent need for high-touch customer experiences and the complexity of managing multiple distribution channels, including e-commerce and third-party resellers. There are five critical measures that luxury brands must undertake to overcome these obstacles and establish a consistent, seamless customer experience across all channels.

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Dysfunctional Leadership Teams — and How to Fix Them

Harvard Business Review

A conversation with researchers Thomas Keil and Marianna Zangrillo about the dynamics at the top of organizations.