To Overcome Resistance To Change, You Need A Strategy, Not A Slogan
Digital Tonto
NOVEMBER 12, 2023
When we’re passionate about an idea, we want others to see it the same way we do, with all its beautiful complexity and nuance. We want to believe that if others can just understand the idea, they will embrace it. That’s why most change management practices focus on persuasion, explaining the need for change and creating a sense of urgency. But consider recent research that finds that we can’t even agree on simple concepts such as what a penguin is and it becomes clear that for any given initiat
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