Trust the Customers, Not the Experts
Destination Innovation
AUGUST 29, 2022
Rob Law and Trunki. Rob Law studied Product Design at Northumbria University. One of his course assignments in 1997 was to come up with a new design for luggage. He did some research by going to a local department store. He wandered around the suitcase section and found no inspiration but when he went into the toy department, he had a brainwave. Why not make a piece of luggage which was also a ride-on toy for children?
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