Why we value our own ideas so highly: The IKEA effect
Idea to Value
MARCH 15, 2022
There is a tendency for people to love their own ideas. Not necessarily because the ideas themselves are better than others, but instead because of the work which people put into developing them. As a result, they are often disappointed when other people do not care as much about their ideas as they do. This is partially down to a cognitive bias which most of us suffer from called the IKEA Effect.
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