The Critically Important Innovation Narrative
Paul Hobcraft
APRIL 6, 2021
Whatever we do, we do far better when we become emotionally connected. Often understanding a good story builds this emotional connection or simply puts you off. Stories can inspire and spark even greater ideas. The art of storytelling and making connections with the listener or reader has incredible value. A story has limited value; for me, it is the more powerful narrative that drives innovation, inspiring and gaining identification in multiple ways.
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