When Information Design is a Matter of Life or Death
Boxes and Arrows
NOVEMBER 18, 2014
'In 2008, Lloyds Pharmacy conducted 20 minute interviews 1 with 1,961 UK adults. Almost one in five people admitted to having taken prescription medicines incorrectly; more than eight million adults have either misread medicine labels or misunderstood the instructions, resulting in them taking the wrong dose or taking medication at the wrong time of day.
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