August, 2024

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Only One Type of Innovation Will Win the Future

Innovation Excellence

GUEST POST from Greg Satell Very few businesses last. While we like to think we live in a particularly disruptive era, this has always been true. Entrepreneurs start businesses because they see opportunity and build skills, practices and processes to leverage it. Yet as the world changes, these strengths often become vulnerabilities.

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Top Ideation Techniques for Innovation Programs: A Comprehensive Guide

Qmarkets

Sparking creativity and generating groundbreaking ideas often requires more than just inspiration—it demands a structured approach. Ideation techniques serve as powerful tools for unlocking creativity, enabling teams to think outside the box and explore new possibilities. While some methods like SCAMPER and brainstorming cards are well-known, there are other effective techniques that can greatly enhance your innovation program.

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Revolutionize Your Business Growth through Strategic Partner Ecosystems

Paul Hobcraft

The increasing value of investing in Partner Ecosystems In today’s highly interconnected business landscape, are you fully harnessing the transformative power of partner ecosystems to drive exponential growth and innovation? There are so many avenues of opportunity to explore by taking a wider lens towards Partnering for your business Let me help as a Business Ecosystem Strategist specializing in partner networks, to work through critical challenges that can make or break success in this n

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A Lifeline for Millions

Destination Innovation

Bill Wilson During the Great Depression of the 1930s when people where hungry, depressed and desperately poor one man had a lateral idea which changed the lives of millions. William Griffith Wilson was born 1895 in Vermont. He served as an officer in World War I, and after the war he worked successfully as a stockbroker and as a salesman. However, a deep-seated restlessness led him into a growing dependence on alcohol.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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You Are Probably Not Prepared to Innovate

Innovation Excellence

GUEST POST from Greg Satell Becoming a successful executive is a fairly linear path. You start at the bottom and learn to solve basic problems in your field or industry.

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One-way door decisions or Two-way door decisions

Idea to Value

How can you determine if part of your business should be innovated on or not? Many companies and leaders become afraid to make a decision because they are afraid it might not work out. Ironically, not making a decision if often the worst thing you can do, as it is guaranteed not to change or improve anything. At best, you stay at the status quo. At worst, competitors begin to overtake you.

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Here’s Why It’s So Hard To Change A Culture

Digital Tonto

My friend Stephen Shapiro argues that best practices are stupid. It’s not that he believes they can’t be useful, in fact in areas of low-competence they can be very helpful in helping a team get up to speed. Yet Steve’s point is that you can’t separate a practice from its context. Copying Netflix’s Culture Deck or Amazon’s six-page memo is unlikely to improve your performance if you don’t develop the norms and rituals to support them.

Culture 191
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Thought Leader and Influencer Interview with Matthew Lieberman, CMO, PwC

Thinkers360 - Thought Leader Interviews

At a Glance Matthew Lieberman, CMO, PwC Focus Areas : Marketing, Generative AI, Telecom, 5G Thinkers360 In-Depth Profile & Portfolio: Matthew Lieberman Social Media: LinkedIn | X Highlighted Content: Marketing Reinvention: Four Ideas To Boost Your Impact And Relevance , Cannes Lions 2024: 5 takeaways on the rising role of marketing Predictions: Thinkers360 Predictions Series – 2023 Predictions for MarTech Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile

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Let’s be clear about Innovation Ecosystems

Paul Hobcraft

Embracing Innovation Ecosystems for Evolution and Revolution My definition of innovation ecosystems is that they, “innovation ecosystems are dynamic, interconnected networks of diverse actors and resources that come together to collaborate to drive innovation opportunity and create a more compelling value.” They are progressively replacing “just” innovation as this tends to be housed in one organization, to be developed and delivered on the resources and insights they hav

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The Unconventional lies beyond the Conventional

Destination Innovation

In his stimulating and provocative book, Four Thousand Weeks, Oliver Burkeman gives this advice – originality lies on the far side of unoriginality. The principle is that if you want to be innovative and unconventional it is probably better to serve your time learning a conventional skill before branching out on your own creative route. Pablo Picasso started with traditional academic art training, but later co-founded the Cubism movement, revolutionizing the way we perceive and represent reali

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The Benefits of Innovation in Times of Crisis

Innovation is key to overcoming crises. This guide outlines how businesses can navigate uncertainty by adapting strategies, embracing open innovation, and strengthening resilience. Learn how to reassess business models, engage external expertise, and build a robust innovation ecosystem. Explore the three phases of crisis response—from immediate adaptation to long-term transformation—and discover how collaboration accelerates progress while reducing costs.

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Maker’s schedules, Manager’s schedules and why meetings can destroy productivity

Idea to Value

How you prioritise your work is one of the major ways you determine what you get done. Different people require different times and schedules to do their best work. According to influential tech founder and investor Paul Graham in his 2009 essay, there are two major types of schedules that different people require to work effectively: Makers: Makers are the people who are creating new things (whether it is a design, code, innovative solution concept, scientific formula or piece of art) and solvi

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Adjacent Innovation is the Key to Growth and Risk

Innovation Excellence

GUEST POST from Robyn Bolton It’s not easy leading innovation. Especially these days. You need to do more with less. Take risks while guaranteeing results. Keep up with competition through incremental innovation and redefine the industry with radical and disruptive innovation. It’s maddening. Until you find the Goldilocks Zone of adjacent innovation.

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Why The Future Of Technology Is Always More Human

Digital Tonto

Bill Gates recently wrote that, “The development of AI is as fundamental as the creation of the microprocessor, the personal computer, the Internet, and the mobile phone.” Yet the unspoken problem is that none of those technologies, except for the Internet, had a significant impact on productivity. In fact, since 2005, we seem to be caught in a second productivity paradox.

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What is Business Growth? Definition, Stages, Strategy, and Plan

IdeaScale

Table of Contents What is Business Growth? Business Growth is defined as the process by which a company expands its operations, increases its revenue, and enhances its market share over time. It encompasses a variety of dimensions, including financial performance, customer base, product offerings, and geographic reach.

Strategy 130
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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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Seven deadly sins of bloggers

Paul Hobcraft

I am a reluctant blogger, I tend to be someone that ‘reacts’ to others blogs. According to a ‘limited’ feedback I have been encouraged to start my own blog. I might regret this so I decided to provide as my first blog a piece of advise that I will try to avoid falling into, as typical sandtraps: The Seven Deadly Sins of bloggers and aspiring thought leaders that we need reminding about. 1.

Roadmap 130
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From ‘BIG’ Ideas to Sustainable Impact at ICL Group

Qmarkets

Discover how ICL achieved $1B+ forecasted ROI using the Qmarkets innovation management platform. We’re pleased to offer exclusive, free access to this strategic report from Harvard Business Review and Harvard Business School, which brings to life ICL’s innovation journey through real-life business data analysis.

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Thinking and Designing for Business Ecosystems

Ecosystems4Innovating

Thinking & designing Business Ecosystems to build innovation differently Why should we think about the potential within Business Ecosystems? What does thinking and designing for Business Ecosystems mean? Thinking and designing for business ecosystems represents a fundamental shift in how we approach business strategy, innovation, and value creation.

Design 97
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Nine Actions for Building a Great Team

Innovation Excellence

Which Resonates with You? GUEST POST from Stefan Lindegaard Building a strong team is a multifaceted journey, and there are several key actions that can contribute to the growth and success of a team. Reflecting on the nine actions for building a great team, which ones do you find your team focuses on the most?

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Zero Trust Mandate: The Realities, Requirements and Roadmap

The DHS compliance audit clock is ticking on Zero Trust. Government agencies can no longer ignore or delay their Zero Trust initiatives. During this virtual panel discussion—featuring Kelly Fuller Gordon, Founder and CEO of RisX, Chris Wild, Zero Trust subject matter expert at Zermount, Inc., and Principal of Cybersecurity Practice at Eliassen Group, Trey Gannon—you’ll gain a detailed understanding of the Federal Zero Trust mandate, its requirements, milestones, and deadlines.

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3 Questions Every Change Consultant Should Be Able To Answer

Digital Tonto

The ugly truth about change management is that the traditional change models simply don’t work. They aren’t based on any serious research and have shown themselves, over a period of decades, to fail consistently. Often, organizational change management units are used by consulting firms and vendors to cheerlead a larger engagement. That isn’t to say it’s some sort of con.

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Empowering Leaders: How IdeaScale Supports Strategic Customer-Focused Decision-Making

IdeaScale

Have you ever felt stuck in an innovation rut? Great ideas bubble up from your team, but the process of capturing, vetting, and transforming them into actionable strategies feels cumbersome and slow. You know your organization has the potential for groundbreaking innovation, but translating that potential into reality seems out of reach.

Strategy 130
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Where consultants contribute to innovation

Paul Hobcraft

I have been concerned for quiet some time about the ‘state’ of the consulting industry when it comes to innovation. There are simply far too many out there offering pieces of the innovation equation. If I was a client I’d be getting fairly hacked off- different people, different approaches, styles, methods of working and that nagging feeling it does not fit any bigger picture.

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Maximizing Creativity: 4 Innovative Approaches to Ideation Sessions

Qmarkets

Ideation sessions have become an essential tool for businesses striving to stay ahead. These sessions aren’t just about generating ideas; they’re about fostering a culture of creativity and collaboration that can lead to breakthrough solutions. Whether you’re looking to solve a specific problem, develop a new product, or simply encourage creative thinking, the approach you take to an ideation session can significantly impact the quality and feasibility of the ideas generated.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Navigating Innovation and Change with Braden Kelley

Viima

After a well-deserved summer break, we are back with another Innovation Room Podcast episode. In this one, Colin and Braden Kelley discuss the interconnection between innovation and change management, the growing role of sustainability in driving corporate innovation, the impact of emerging technologies like artificial intelligence on business models, and so much more.

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SpaceX is a Masterclass in Innovation Simplification

Innovation Excellence

GUEST POST from Pete Foley This capture from a recent SpaceX tweet is a stunning visual example of smart innovation and simplification.

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Happy 15th Birthday Digital Tonto!

Digital Tonto

It’s funny how things can turn out. We’re heading in a particular direction, focused on the future and things somehow go awry. We try in vain to get back on track, but instead we end up setting out in a new direction, exploring avenues we scarcely knew existed. Before we know it, we’ve gotten to […] The post Happy 15th Birthday Digital Tonto!

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I Sent a Survey to AI, and the Results were Brilliant… and Dangerous

IdeaScale

AI is everywhere: in our workplaces, homes, schools, art galleries, concert halls, and even neighborhood coffee shops. We can’t seem to escape it. Some hope it will unlock our full potential and usher in an era of creativity, prosperity, and peace. Others worry it will eventually replace us.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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Breaking Down Complexity to allow Dynamic Ecosystems for Innovation.

Paul Hobcraft

Navigating Complexity though Dynamic Ecosystems Navigating complexity within the realm of Dynamic Ecosystems. We all recognize that markets are changing, complexity is growing, and challenges are more formidable to manage without extended help. This requires all businesses to face rapidly changing business environments to design their response rates and abilities to react differently.

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Operational Excellence in Healthcare: Build a Culture of CI | KaiNexus

Kainexus

According to a study by McKinsey & Company, hospitals in the United States could save $130 billion annually by improving their operational efficiency. This staggering amount represents about 16% of total healthcare spending in the country. This statistic underscores the critical need for healthcare organizations to focus on operational excellence to enhance patient care and achieve significant cost savings that can be reinvested into improving healthcare outcomes and services.

Culture 95
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Bridging Generational Gaps: Aligning Organizational Futureview® in the Workplace

Daniel Burrus

Understanding the Generational War As Baby Boomers delay retirement and Gen Zers enter the workforce, many offices have become a veritable battleground of generational values, differing perspectives, and, in some cases, anxiety. This “Generational War,” as it has come to be called, is reshaping the traditional notion of work culture and collaboration, with each party bringing its own expectations regarding work-life balance, communication methods, and technology to the table.

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Delivering Customer Value is the Key to Success

Innovation Excellence

GUEST POST from Mike Shipulski Whatever your initiative, start with customer value. Whatever your project, base it on customer value. And whatever your new technology, you guessed it, customer value should be front and center. Whenever the discussion turns to customer value, expect confusion, disagreement, and, likely, anger.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.