October, 2013

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Context matters

Boxes and Arrows

'What makes a marketing e-mail or newsletter efficient? One can judge, for instance, by the number of users that opened the message or clicked on a specified element representing primary action, such as a product link or button. Those indicators measure user engagement precisely; however, they are limited to the last phase of interaction with e-mail or newsletter.

Study 91
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Apple's 'Incandescent' iPhone Team

Bill Fischer

Andy Hertzfeld Mac team veteran photo by Karen T. Borchers/MCT/Newscom Who among us would not wish to have been a part of Apple's iPhone team? Sure, the work was hard, and they faced huge challenges and demanding, unreasonable, leaders -- iPod hero Tony Fadell captured the enormity of what the iPhone [.

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Why Coke is Hiring Founders & Holding Failure Conferences

Innovation Leader

VP of innovation and entrepreneurship David Butler shares the experiments Coke is trying internally and externally as a way to “regenerate the culture” of the 150,000 employee company.

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How Fragile Is a Brand?

CorporateIntel

Apple unveiled a bunch of new products last week, including numerous options in shape, size, and price point for a fuller line of iPads. Many of these products are desirable and will make great holiday gifts, but none comes close to pioneering a new category of experience. These are known as brand extensions, variations on a theme for already desirable existing successes.

Course 40
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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Clicking Fast and Slow

Boxes and Arrows

'Through social psychology and cognitive science, we now know a great deal about our own frailties in the way that we seek, use, and understand information and data. On the web, user interface design may work to either exacerbate or counteract these biases. This article will give a brief overview of the science then look at possible ways that design and implementation can be employed to support better judgements.

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Apple's 'Incandescent' iPhone Team

Bill Fischer

Andy Hertzfeld Mac team veteran photo by Karen T. Borchers/MCT/Newscom Who among us would not wish to have been a part of Apple's iPhone team? Sure, the work was hard, and they faced huge challenges and demanding, unreasonable, leaders -- iPod hero Tony Fadell captured the enormity of what the iPhone [.

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More Trending

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Au Revoir, IHT

Bill Fischer

"An American in Paris: Four words that conjure a milieu, now long gone." And gone now, with them, is The International Herald Tribune, as well. Roger Cohen, formerly a columnist for the IHT, and presently now with The New York Times, and whose voice lamented the departure of "An American [.

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To Say or Not to Say

CorporateIntel

Experiments are the fuel of innovation. Creative risk is the path of reinvention. Writing a novel is just weird. This week my first novel, This is Rage , is being released to the public by my wonderful publisher, The Story Plant. I have to admit, it’s a little eerie. Over the years I’ve had the amazing good fortune to chase many unconventional pursuits, but this one feels different.

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Learning to Love Innovation Day at UnitedHealth Group

Innovation Leader

Ryan Armbruster of UnitedHealth Group shares an outline of how the company structures its annual Innovation Day event and discusses his initial skepticism about it.

Groups 40
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Ten Tips from Corporate Venture Investors

Innovation Leader

Corporate venture investing is on the rise. But if you're considering jumping in, are you doing it for the right reasons? We talked to current and former investors.

Tips 40
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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What’s the Right Relationship Between Innovation and Business Units?

Innovation Leader

What is the optimal relationship between an innovation/team group and the lines of business? Is there a ‘golden rule’ for how close or how far away it should be?

Groups 40
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Creating Networks is The New Competency

Innovation Leader

Steve Case sat down with Innovation Leader to discuss some of the defensive tendencies of established organizations, and how to overcome them.

How To 40
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Hackathons: 5 Keys to Success, 5 examples

Innovation Leader

Companies like Campbell's Soup, Coca-Cola, and Hasbro have started to organize hackathons as a way to get outsiders building prototypes.

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Athenahealth on Creating a Disrupter Ecosystem

Innovation Leader

With an initiative dubbed "More Disruption Please," CEO Jonathan Bush decided to give other companies access to his customer base.

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How To Select the Right Software for Innovation Management

Finding the right innovation management software is like picking a racing bike—it's essential to consider your unique needs rather than just flashy features. This oversight can stall your innovation efforts. Download now to explore key considerations for success!

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J&J on Building Its Global Network of Innovation Centers

Innovation Leader

The healthcare giant, headquartered in New Jersey, is opening innovation centers in Silicon Valley, Shanghai, London, and Boston.