Future Innovation demands a different approach
Paul Hobcraft
JUNE 23, 2016
I certainly believe we are in need of a fresh approach to innovation. We are facing unprecedented challenges, sluggish growth and an increasing competition from unexpected sources. We need to increasingly deliver better end results; as more distinctive, bolder and delivering greater value to our customers’ needs. Can we change our thinking? The power of technology, software and the use of the cloud is combining in new powerful ways.
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