Jumping to a fresh cycle of innovation design
Paul Hobcraft
SEPTEMBER 15, 2017
I have argued in the past that innovation management needs to radically adjust and needs to be designed differently, it needs to be highly adaptive. In my opinion, it needs to be based on the thinking around the shift from products to solutions, from transactions to building far more value-adding ongoing relationships, from a supplier of product services into highly valued network partnerships, exploring innovation across all options. instead of delivering on discrete elements; this requires man
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