Is Your Innovation Problem Really a Strategy Problem?
Tim Kastelle
APRIL 12, 2018
Note: this was originally posted on Harvard Business Review Blogs , with terrific editing by Sarah Green Carmichael. Sometimes, the problem that we think we’re solving isn’t the real problem that we face. I was running a workshop with a multinational engineering firm when I ran into a perfect example of an air sandwich, which illustrates this point.
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