January, 2013

article thumbnail

A Stakeholder Interview Checklist

Boxes and Arrows

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business. The General Stakeholder Interview. The Marketing Stakeholder Interview. The Engineering Stakeholder Interview.

Project 106
article thumbnail

Customer Disservice

CorporateIntel

Why do companies with big brands and tremendous momentum go out of business ? One reason often discussed here is lack of innovation, which is often opaque, quite difficult to grasp when it is happening because you are in the midst of it, even enjoying a final gasp of success. Another is much easier to understand and very definitely within control—when you stop loving your customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Innovation Resolutions 2013: Innovation Without Investment or Permission!

Bill Fischer

Getty Images It's a new year, early enough that resolutions can still be made, and hope for innovation still blooms eternal! At a time when R&D budgets are contracting, the challenge is to make innovation more instinctive, more inspirational, more energizing and more personal. In short, to make everyone an innovator, [.

article thumbnail

Conceptual Models in a Nutshell

Boxes and Arrows

This article explains what conceptual models are and describes the value of developing a conceptual model of a software application before designing its user interface. Conceptual Model: a Model for Users’ Mental Model. A conceptual model of an application is the model of the application that the designers want users to understand. By using the application, talking with other users, and reading the documentation, users build a model in their minds of how to use the application.

article thumbnail

Generative AI Deep Dive: Advancing from Proof of Concept to Production

Speaker: Maher Hanafi, VP of Engineering at Betterworks & Tony Karrer, CTO at Aggregage

Executive leaders and board members are pushing their teams to adopt Generative AI to gain a competitive edge, save money, and otherwise take advantage of the promise of this new era of artificial intelligence. There's no question that it is challenging to figure out where to focus and how to advance when it’s a new field that is evolving everyday. 💡 This new webinar featuring Maher Hanafi, CTO of Betterworks, will explore a practical framework to transform Generative AI prototypes into

article thumbnail

The Power of Collaboration

Boxes and Arrows

A quote that I stumbled on during grad school stuck with me. From the story of the elder’s box as told by Eber Hampton, it sums up my philosophy of working and teaching: “How many sides do you see?”. “One,” I said. He pulled the box towards his chest and turned it so one corner faced me. “Now how many do you see?”. “Now I see three sides.”. He stepped back and extended the box, one corner towards him and one towards me.

article thumbnail

The General Stakeholder Interview

Boxes and Arrows

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business. The General Stakeholder Interview. The Marketing Stakeholder Interview. The Engineering Stakeholder Interview.

More Trending

article thumbnail

The Sales Stakeholder Interview

Boxes and Arrows

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business. The General Stakeholder Interview. The Marketing Stakeholder Interview. The Engineering Stakeholder Interview.

Design 44
article thumbnail

The Marketing Stakeholder Interview

Boxes and Arrows

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business. The General Stakeholder Interview. The Marketing Stakeholder Interview. The Engineering Stakeholder Interview.

article thumbnail

Interviewing Executives and SME Stakeholders

Boxes and Arrows

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business. The General Stakeholder Interview. The Marketing Stakeholder Interview. The Engineering Stakeholder Interview.

Design 43
article thumbnail

Too Busy To Save Your Company

CorporateIntel

One of my final posts of 2012 memorialized the brands we lost last year, and inspired the question, how do so many companies so often and so badly miss the boat? It’s even more perplexing when they know where it’s docked, what time it leaves, and who the captain of that departing ship is. Seems they are just too busy to make their way to the boarding gate.

Company 40
article thumbnail

Leading the Development of Profitable and Sustainable Products

Speaker: Jason Tanner

While growth of software-enabled solutions generates momentum, growth alone is not enough to ensure sustainability. The probability of success dramatically improves with early planning for profitability. A sustainable business model contains a system of interrelated choices made not once but over time. Join this webinar for an iterative approach to ensuring solution, economic and relationship sustainability.

article thumbnail

The Top Corporate Innovation Budgets

Bill Fischer

The biggest U.S.-listed spenders on research and development as a percentage of sales.