Future-Centered Design: How to Turn Great Ideas into Action Plans
Daniel Burrus
MARCH 1, 2023
Great ideas do not always come from the top down. As a matter of fact, some of the most transformative ideas that have gone on to change the world have been from a lower- to mid-level employee. From the iPod at Apple to the Happy Meal at McDonald’s—both digital and physical innovations in all industries have often stemmed from collaborative creativity at all levels.
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