Business on a Beermat – this is how you build successful founding teams and get going
Innovation 360
FEBRUARY 23, 2011
Mike Southon and Cris West are the guys behind the Beermat concept and as everything is done on Cobra Beermat’s Lord Karan Bilimoria the founder of Cobra Beer is of cause endorsing their work cool work. Basically they suggest keeping everything short as possible and never large in print than a Cobra Beermat. Start in the pub, work out an elevator pitch, get a mentor and the first customer.
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